DATA

GATHERING
Prepared by:
Junyl Mae Martinez
Mary Lorraine Tambaoan
 What is Data Gathering or Data Collection?
Information or set of
To collect or gather
variables or a general
concept refers to facts. together

It is the process of gathering and

measuring data, information, or any
variables of interest in a standardized
and established manner that enables
the collector to answer or test
hypothesis and evaluate outcomes of a
particular collection.
Data Gathering in research is
important because it allows
us to store and analyze
important details or data.
What cannot talk but always
reply when spoken to?
ECHO
 Can you name three
consecutive days without
using Monday, Tuesday,
Wednesday, Thursday, Friday,
Saturday, Sunday.
YESTERDAY,
TODAY,
TOMORROW
 You can hold it without
using your hands or your
arms, what is it?
BREATH
 Jimmy’s mother had three
children. The first was called
April, the second was called May.
What is the name of the third?
JIMMY
METHODS OF DATA
GATHERING
Various methods or techniques of collecting
data are employed by researchers. Here we
will discuss what are those methods, their
advantages and disadvantages.
 OBSERVATION METHOD
Is the process in which one or more persons
observe what is occurring in some situation
and they classify and record happenings.

ADVANTAGES:
• Simplest method
• Useful for framing hypothesis
• Greater Accuracy
DISADVANTAGES:
• Some of the occurrences may not be open to observation
• Lack of reliability
• Faulty Perception
• Personal Bias
 INTERVIEW METHOD
The interview is an ORAL questionnaire, the
interviewee or subject gives the needed
information verbally in a face-to-face
relationship.

ADVANTAGES:
• Accurate screening
• Capture verbal and non-verbal cues such as emotion and behavior
• Keep focus

DISADVANTAGES:
• Costly
• Manual data entry
• Limited sample size
 SCHEDULE METHOD
It is used in direct interview on direct observation and
in it, the questions are asked and filled by the researcher
himself, the questionnaire is generally mailed to the
respondent, who fills it up and returns it to the researcher.

ADVANTAGES:
• Personal contact with the researcher and respondent
• Leads to more responses.

DISADVANTAGES:
• Time consuming
• Requires skilled and experienced researchers
 SURVEYS/QUESTIONNAIRES METHOD
Questionnaires are a popular means of data collection
because they can provide a broad perspective and very easy to
do. It can be conducted face-to-face, telephone or internet.
Surveys are often used when information is sought from a
large number pf people. (Yes/No, Multiple choice, Scaled)

ADVANTAGES:
• Easy and reliable
• Can be administered via online
• Broad range of data can be collected

DISADVANTAGES:
• Some respondents don’t provide honest answers
• Survey questions may lead to unclear data (bias)
THANK YOU
FOR
LISTENING!