AMUL ADS

BOLLYWOOD, SPORTS AND POLITICS

PICTURES CONTENT
• Dispute between kangana and hritik
• Fight between ishant and Pakistani
bowler
• Ads of bjp and congress
 REVIEWS AND PEOPLE WORKING ON THE ADS

• Almost every topic is cheekily covered: from political controversies to corruption scandals, sporting triumphs and failures,
movie blockbusters and the lives of celebrities. Deaths are dealt with more solemnly, in black and white.

• "To have a campaign that has become part of the social consciousness is phenomenal," says marketing expert Deepali
Naair."They evoke emotions. Sometimes they put a smile on my face, sometimes they make me frown,"

• The ads are the work of a three-man team working for Mumbai-based ad agency DaCunha Communications. Along with
DaCunha himself, there's cartoonist Jayant Rane and copywriter Manish Jhaveri.

• - Recipe for success -More than 4,000 ads have been produced since daCunha's father, Sylvester daCunha, started the campaign
in 1966. Rahul took over in the early 1990s. Initially one ad was done a month but in the age of Twitter they average four or five
a weekMany of them feature the "Amul girl", as she is affectionately known in the country. Her innocent expressions, round
eyes, red-spotted white dress and slightly roly-poly physique disarm anyone who may take offence at what she is saying
ADVERTISEMENT TYPE
• The amul butter ads are made creatively which attracts people and these ads are many
times on billboards or in news papers which gets embedded on mindsets of the people.
The audience is not only restricted to the customers as the ad is very convincing and
persuading to all the people . Much regularly children are much attracted with the ads as
it is a cartoon .
PERSUASIVE TOOLS
• Association – connecting idea to a • Testimonial- indirectly using famous
product personalities.
• Connotations and Coherence– in each • Comic – The ads of amul are also
and every ads , its product is shown in a hilarious and on general news which
unique way. makes it understandable.
• Typography
TYPOGRAPHY AND PICTURE

• Headings with question and exclamatory

marks which attracts readers eye.
• Their product on the hands of famous
people showing that it gives success.
• The last lines which are very catchy , in
the first one using the surname in a
funny manner.
• Cartoon figures and famous amul girl.
EYE OPENER POINT
• Amul butter ads voiced opinions on Amuls ice cream ad is also very significant
events ranging from sports to politics to because it revealed that other ice cream
controversies that caught country s companies used hydrogenated fats instead
imagination which were critical but it of milk .
remained neutral influencing publics
thought. It is valuable contribution to
Indian socio-political discourse . It
indirectly voiced opinion which media
coudnt.
BIBLIOGRAPHY
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THANK YOU
BY DHRUVIN THE GREATEST SANGHVI