MONTHS PLAN

April’19 SEO & SEM, PPC • SEO and SEM will be done across the year
as more than 50% of the traffic come from
May’19 SEO & SEM, PPC
the searches. This will increase the visibility
and no. of visitors
June’19 SEO & SEM, PPC
• More of TV and Display Ads in month of Sep
because of forthcoming festive season in
July’19 SEO & SEM, PPC
month of Oct and Nov. This will boost the
August’19 SEO& SEM, PPC sales
• In month of Mar and Apr’20, on the analysis
of the performance in last fiscal year and
September’19 SEO & SEM, TV Ads and Display Ads,
the acceptability of the content, the new
October’19 SEO & SEM, TV Ads and Display Ads, Tied-up Media content will be generated. Since the bounce
is quite high, video will be made, sites
November’19 SEO & SEM without pop ups will enabled and a strong
brand storytelling will be done
December’19 SEO & SEM, Tied-up Media • Company show tie-up with the automobile
dealers as in the month of Oct(festive
January’20 SEO & SEM, Tied-up Media season) & Dec and Jan because company
price discount on an year old model
February’20 SEO & SEM, TV Ads and Display Ads, • PPC can be used in first quarter
• As most of the company does 45-50% of the
March’20 SEO & SEM, TV Ads and Display Ads, sales in last quarter, TV ads and Display ads
Analysis of performance, Content Generation
can be used
April’20 SEO & SEM, TV Ads and Display Ads,
Analysis of performance, Content Generation