Documente Academic
Documente Profesional
Documente Cultură
22 de Agosto , 2 0 1 9
Luis Diego Prado
LO:GO
1
Rajat Gupta, corporate director at Goldman Sachs (and once
at Mckinsey).
Honest Integrity
He was not honest- with Goldman -
Sachs and his fellow board members Rajat Gupta does not show integrity
to whom he implicitly promised not to to his company Goldman Sachs,
Self- where he was a Board of Director.
share inside information. Control Instead gives away insider
If Rajat Gupta had self-control information for personal benefits.
he would not have leaked
inside information to
Rajaratnam for personal gain.
.
Fairness Trust
Rajat Gupta broke. the trust to other
Rajat
. Gupta’s actions
- are not fair for two - .
Directors on Goldman’s board and to
reasons. First, other investors who do not have
of other people with whom he has
the information on Buffett’s deal are at a
done business. His actions affect the
disadvantage. Second, he uses the information
relationship with McKinsley &
entrusted to him to benefit himself and
Company.
Rajaratnam.
Analysis
Duty Character-Based
• Boardroom information is meant • He was an advisor.
to remain confidential (unless
company has a specified reason • If he was higher up, this scandal
for disclosure). could have cost employees their
jobs.
• Breaching of rules has affected
trust in Goldman Sachs. • He was supposed friends with
Rajaratnam – may have done
• Rajat is a face of the company. this because of that if he was
truly at fault.
• He was an advisor who can no
longer fill his role.
Insider Training 6
One is that of some one within the firm using information for his
1 or her private gain, at the expense of the firm. This is called
conflict of interest
Análisis Externo
EXTERNAL ANALYSIS AnálisisANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solucion
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
Who Is Affected by Insider Trading?
• Insider trading where a company director knows that the company is in a bad financial state and
sells his shares in it knowing that in a few days time this news will be made public together with an
announcement of a cut in dividend payment.
• Likewise, the director would be insider dealing if, on being informed before it was generally known
by the public, that the company has discovered oil or gold on its own land, he bought more shares
in the company in the not unrealistic expectation of an increase in their market value as a result of
the subsequent public announcement.
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Earning money is good, but not enough: you have to look for
Memebers and personal improvement at the same time
• Gupta disappoint
• Gupta was commended by
people who knew him as a SOLIDARITY
Ethical PROXIMITY
many people for all
the action he makes
person who helped others. principles
He was very active in
providing medical and
humanitarian relief to the
developing countries.
Ethics/Recommendation
Business associations between people empathizing with each other can be catastrophic.
enhanced corporate governance, and increasing the awareness of customers.
A person´s hardships are not are not be considered against their crime.
EXTERNAL
Análisis ANALYSIS
Externo INTERNAL
AnálisisANALYSIS
Interno ALTERNATIVES
Alternativas SOLUTION
Solucion IMPLEMENTATION
Implementación CONCLUSION
Conclusión
CONCLUSION 13
INFOGRAPHICS | TEMPLATE
14
Thank you
16
Industry analysis
Vdsgds
Highlighted
The company is in the maturity stage, it is important to implement an effective strategy that encourages the consumer to purchase in order that the
Highlighted
I N F O G R A P H I Ccompany
S | TEMdoes
P L not
ATE reach the decline.
B
C
G
INFOGRAPHICS | TEMPLATE
SWOT ANALYSIS Strengths
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Opportunities Threats
• The entry Of Chinainto the World Trade • The new trends of customers.
• Organization. • Many companieschange ther focus to winning in the
• emerging markets
Weaknesses
• Economic disaster
• .
Agressive Differentiation,
innovation.
Exploitation Defensive
After the analysis, it can be seen that the company has strengths that give it the ability to take advantage of existing opportunities, defending
Highlighted
weaknesses and threats through the differentiation and innovation.
Análisis Externo
EXTERNAL ANALYSIS Análisis Interno
INTERNAL ANALYSIS Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
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4 P´s Analysis
Current situation of the company
Product Price
— --
IMPROVE KEEP
Product Price
Place
Promotion
iMPROVE —
Place Promotion
IMPROVE
EXTERNAL ANALYSIS
Análisis Externo INTERNAL
Análisis ANALYSIS
Interno ALTERNATIVES
Alternativas SOLUTION
Solución IMPLEMENTATION
Implementación CONCLUSION
Conclusión
POSITIONING MAP
Innovation
Market share
Innovation
r
Market share
USE:
LOOK FORWARD:
Highlighted
INFOGRAPHICS | TEMPLATE
Análisis Externo Análisis Interno Alternativas Solución Implementación Conclusión
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Financial Analysis
Analyzing the actual situation
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
ALTERNATIVES 28
Qualitative Analysis
Alternatives
0: Bad
5: Excellent
Key decision
Weight Score Calification Score Calification Score Calification
factors
50%
30%
20%
Análisis Externo
EXTERNAL ANALYSIS Análisis
INTERNAL In
ANALYSIS Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
ALTERNATIVES 29
Qualitative Analysis
Alternatives
0: Bad
5: Excellent
Key decision
Peso Score Calification Score Calificatión Score Calificatión
factors
50%
30%
20%
TOTAL 0.2
Análisis Externo
EXTERNAL ANALYSIS Análisis
INTERNAL In
ANALYSIS Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
Short term- 30
Reinforcement
Steps
----
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
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Millennial
Generation X
Baby Boomers
Medium term- 32
Optimization
Steps
----
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
Marketing plan for 33
every segment
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
Long term- 34
Consolidation
Steps
----
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
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Timeline
How long would it take?
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
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COST
How much will it cost?
Primary investment:
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
37
Financial Impact
How will it benefit us?
Highlighted
v
EXTERNAL ANALYSIS INTERNAL ANALYSIS ALTERNATIVES SOLUTION IMPLEMENTATION CONCLUSION
38
Risks and solutions
Risk Probability Importance Solution How
High Average
Low High
Average High
Análisis Externo
EXTERNAL ANALYSIS Análisis ANALYSIS
INTERNAL Interno Alternativas
ALTERNATIVES Solución
SOLUTION Implementación
IMPLEMENTATION Conclusión
CONCLUSION
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