BUSINESS SUCCESS THROUGH

PEOPLE DEVELOPMENT
Chapter 13
•Former President Julanius Nyerere of
Tanzania, Africa, the legendary leader of the
African nation and former classroom teacher,
said that there is real economic development if
and only if there is people development. It is
the quality of its people that makes a nation
great, not its natural resources nor its building
and roads.
 MOTIVATING PEOPLE
•People perform in accordance with the
expectation of their superiors. If they are
told that they are winners, they become
winners. If they are losers, they become
losers.
 POSITIVE REINFORCEMENT
B.F. Skinner, in his Treatise Beyond Freedom and Dignity,
says that we are all simply a product of the stimuli that we
get from the external world. He claims that jobs well done
should be rewarded. According to him, positive
reinforcement produces desirable behaviour in the intended
direction. On the other hand, repeated negative
reinforcement does not produce good results. Skinner
claims that a person who is punished only learns how to
avoid punishment, instead of doing the right thing.
 EMPLOYEES’ EXPECTATIONS
FROM MANAGEMENT
1. Security of tenure
2. Opportunities for advancement as business grows
3. Treatment as human beings – with respect and dignity
4. Participation in decision – making
5. Sharing of authority and responsibility
6. Open and sincere communication
7. Rewards for achievements
8. Opportunities for personal growth
9. Infusion of a sense of pride in a job well done
10. Involvement in setting precise goals
 FEATURES OF
EXCELLENT ENTERPRISES
1. They solve their own problems.
2. The customer is No. 1.
3. They develop the spirit of entrepreneurship.
4. Productivity through people.
5. The philosophy of the enterprise.
6. They stick to business in which they are competent.
7. Simplicity
8. Simultaneous centralization and decentralization.
SUCCESS TECHNIQUES OF FAMOUS
PEOPLE
 1. POSITIVE ASSUMPTION
 A very successful businessman in
Toronto used positively assumption.
So, he was confident in approaching his
prospect.
He told his prospect that he has the best
product and that they should prepare an
effective advertising for all others to know.
 2. VISUALIZATION
According to William James, the father of American
psychology, mental pictures if supported by strong
beliefs become realities.
Henry Ford used this technique of visualization in
creating his dream.
His vision became a reality – the second largest
automobile company in the United States.
Other famous persons, like Napoleon, Onassis and
Hilton practiced visualization.
Napoleon imagined his moves before going to
the battle field.
Onassis, the Greek shipping magnate,
dreamed of being the owner of many ships
when he was a boy.
Hilton during his teens visualized the hotels he
wanted to own.
Now his hotels are found in all the great cities
of the world.
 3. AFFIRMATIVE REPETITION
• This is a sincere request supported by conviction and
faith.
• Henry Kaiser, the office boy who became a billionaire
made a regular practice of repeating to himself: “ I am a
success.”
• He implanted in his mind that every business project he
undertook was successful.
• His gigantic industrial empire includes steel, cement,
aluminum, construction, hospitals and a radio and
television station.
 4. BULLDOG TENACITY
• Failures are stepping stones to success.
• Failures should encourage people to strive more.
• As the saying goes: “A quitter never wins, a winner never
quits.’’
• Handwork and perseverance lead to success.
• Thomas Edison used perseverance to succeed.
• His multi – million laboratory, together with important notes
and equipment, was destroyed by fire.
• But he was not discouraged.
• He rebuilt his laboratory and labored until he reached his
goal.
 5. DYNAMIC FIRST IMPRESSIONS
• First impressions count much.
• This is also true in business dealings.
• Andrew Carnegie used this approach.
• As a result, from a factory boy he became the owner of a
giant steel corporation.
• As an employee, he applied positive thinking to impress
other of his capabilities.
• He projected a dynamic image – warm, courteous and
respectful –to attract others during his first meeting with
them.
GOOD CHARACTER CREATES
SUCCESS
 1. INTEGRITY
•People can be hardworking and efficient.
•But if they do not have integrity, they do not
have permanent success.
•Employers want individuals who are honest,
dependable, fair and honorable.
•This also applies to business dealings.
•People want an honest, fair, dependable and
honorable entrepreneur.
 2. FAITH
•This is a positive attitude of mind.
•Those who firmly believe that they can achieve
prosperity and happiness get them.
•In fact, faith moves mountains.
•Those who have no faith in themselves, in their
country, in others and in god get what they
deserve.
• A very good example of faith is the incredible story
of Helen Klaben (21 years old) and Ralph Flores
(42 years old ).
• Their plane crashed in snow ( 50 degrees below
zero).
• Experts expected them to live only for a few days.
• But the two spent 49 days on the mountainside
between the Yukon territory and british columbia-40
days without food.
• Their faith in god and their own personal faith
that rescue would come saved them from
death.
• Those who had faith among them survived 70
days in the snow.
 3 . ENTHUSIASM
•It radiates energy, happiness, optimism and
inspiration.
•These are some of the ingredients of success.
•An entrepreneur who lacks enthusiasm cannot
motivate his workers and costumers.
•Without enthusiasm, it is difficult to transform a
good idea into a successful reality.
 4. DISCIPLINE
 Our minds and emotions are the sources of our
success or failures.
 If we know how to control our action which come
from our minds and emotions, then we have
discipline.
Punctuality is discipline.
 Patience is discipline.
 Group cooperation is discipline.
 Without discipline, an army cannot be strong.
Similarly, a business organization cannot be
successful without discipline.
 5. APPRECIATION
•Human beings like to be appreciated for their
good work.
•They like also to be respected and to feel
important.
•Evidently, business success depends on others
– employees, customers and suppliers.
•Thus, an entrepreneur must be a good in
human relations.
• Here are some ways to make people feel satisfied and
important:
a. Always greet people with a sincere and friendly smile.
b. Thank people for their efforts on your behalf.
c. Always help people.
d. Never criticize without a praise. Avoid negative remarks.
e. Remember people’s name and their titles like professor,
doctor, engineer, etc.
f. Ask their advice on matters in which they are competent
and thank them.
THE POWER OF PRAYER
Sincere prayers provide us with a deep sense of
security, guidance, strength and pure happiness.
Effective prayers are self – reliant.
They are not substitutes for laziness or
mendicancy.
We have experienced or witnessed the powers
and miracles of prayers.
There are blessing for those who have remained
faithful to God.