Sundra: Portable Solar Umbrella

with Built-in Power Bank Handle

Alde, Kreislene Ann A.
Esguerra, Jenelie Aisha Marie
T.
Geronimo, Carl Aldrin P.
Tan, Rochel R.
 CHAPTER 1 - PROJECT SUMMARY
• Mission
Our company devotes itself in providing customers with eco-
friendly and cost effective solutions while constantly developing its
capabilities in the field of renewable energy to satisfy the customer
needs.

• Vision
Our company is to offer innovative, sustainable and economic
solutions to the ever-changing needs of society and the energy
intensive sectors, to develop energy solutions for the future.
• Name of Enterprise

The name La Solaris Co. was derived from the Latin word meaning “The Solar”. Since the
company’s main component for their products are solar panel, umbrella, and a power bank, they
came up with the idea of having a company name which connects with the source itself. The
company carries the tagline, “Go for green shield,” expresses the goal of the company to promote
eco-friendly and innovative products that will benefits both the user and the environment. The idea
of making the product was based on the observation of what’s the best way a common thing we use
in our daily lives could help save the environment.
 CORE VALUES
• Reliability
Our company strives hard to keep a good work environment that provides world-
class product. We carefully manage the relationships we develop and we believe
consistency is key to building trust.

• Integrity
Truth and honesty will never be compromised in all things we do. We will do what
we say we will do.

• Innovation
We embrace innovation, it’s at our goal. We always put users’ needs first – we go
the extra mile. Innovation can be anything from a brilliant new concept to a minor,
but no less important, improvement in how we do things.
• Excellence
Our company strives to get better, smarter, flexible in changes and
needs of our customer, and company with people who do the best in
everything that they do.

• Customer focus
Our company maintain a close relationship with our customers, work in
partnership with them and prefer collaboration through personal
contact.

• Passion
We are dedicated to our mission, clients, our company, the
environment, and each other.
• Sustainability
Our company focuses on addressing important issues at the macro level, such
as: economic efficiency, social equity and environmental accountability.

• Teamwork
We are working together to foster creativity and leveraging individual strengths.

• Respect
Being honest and forthright in everything we do; while understanding and
valuing the contributions and priorities of others.

• Transparency
Openly communicating, actively listening, challenging ideas and processes, and
setting reasonable expectations to achieve the best possible outcome.
 LOCATION
• Targeted Geographic Area
• Figure 1.1 Map of Cavite

Figure 1.1 shows Cavite, a province in the Philippines located on the southern shores of Manila Bay in the
Calabarzon region on Luzon island. Situated 21 kilometers (13 mi) southwest of Metro Manila, it is one of the
most industrialized and fastest growing provinces in the Philippines. Its population of 3,678,301 (2015) makes
it one of the most populated provinces in the country.
 Location of Business
• Figure 1.2 Proposed Location of the Company

Figure 1.2 shows the proposed

location of the company will be
established at Lot 1-4, Block 8,
Philippine Export Zone Authority,
Barangay Langkaan 2, Dasmariñas
City, First Cavite Industrial Estate
Cavite where there are enough
manpower and ease of access for
the resources needed. The place is
adequate for the delivery of
products to the customers.
Figure 1.3 Zoning Map of First Cavite Industrial Estate

Figure 1.3 shows

the location of saleable
lots and lots on hold in
First Cavite Industrial
Estate.
Figure 1.4 Google Map of First Cavite Industrial Estate

Figure 1.4 shows the top

view Google Earth Map for
the actual location of the
company in Lot 1-4, Block
8, Philippine Export Zone
Authority, Barangay
Langkaan 2, Dasmariñas
City, First Cavite Industrial
Estate Cavite.
Figure 1.5 La Solaris Co. Actual Shot of the Location

• Figure 1.5 shows the actual view location of the company in Lot
1-4, Block 8, Philippine Export Zone Authority, Barangay
Langkaan 2, Dasmariñas City, First Cavite Industrial Estate Cavite
INFORMATION

• Contact : Marilou R. Acampado (Finance Assistant/ Purchaser)

• Type of Property : Industrial
• Price : Php 160,000.00
• Payment Terms : a. Reservation Fee of 100,000.00
b. 10% discount on Cash Payment
c. Staggered payment = 10% down payment, 90%
balance payable in 24 months (3% discount)
d. Bank Financing = 40% down payment payable in 9
months, 60% balance loanable in bank (no discount)
• Lot Area : 1,000 SQM
• Location : Lot 1-4, Block 8, Philippine Export Zone Authority,
Barangay Langkaan 2, Dasmariñas City, First Cavite Industrial Estate Cavite
Points of Interest

• Cavite School of Life - 0.61km

• Jollibee - 0.10km
• PBCOM - 0.68km
• Mercury Drug - 0.69km
• UniOil - 2.81km
• Flying V - 3.01km.
• Salawag Community Churcg - 0.10km
• St. Joseph Chapel - 2.96km
DESCRIPTIVE DEFINITION OF THE PRODUCT
• Nowadays, world is facing the major problem to end of the fossil fuel
resources on earth. To fulfill the energy demand in future, science and
technology has developing the Green Energy, tidal, wind and solar has the
main aspect of green energy, among of them solar has a most important
resources of renewable energy which are rapidly used to generate
electrical energy.
• According to environmental aspects solar energy is a clean and non-
pollutant resource of energy which can directly at anywhere. This paper
presents a new idea to utilized the solar energy, “Sundra: The Portable
Solar Powered Umbrella”.
• The portable solar powered umbrella designed to power of outdoor used
the electronics equipment where there is no electricity. It is also used for
domestic and commercial purpose likes as home appliances, restaurant
and beach sides. To complete these premising ideas required
constructional as well as technical skills.
DEFENITION OF TERMS
• Umbrella- a device consisting of a circular canopy of cloth on a folding
metal frame supported by a central rod, used as protection against
rain or sometimes sun.
• Solar panel- a panel designed to absorb the sun's rays as a source of
energy for generating electricity or heating.
• Power bank- portable batteries that use circuitry to control any
power in and power out.
• Innovation- a new method, idea, and product.
• Eco- friendly- not environmentally harmful
PRODUCT DESIGN
• Sundra is an umbrella equip with solar panel and built-in power bank. The components of the product are
the umbrella, solar panel, and the power bank. Sundra is designed to maximize the space and at the same
time protecting the environment with the use of solar panel as renewable energy. The normal umbrella
used for protection from sunlight and rain turned into innovative goods that have multiple uses that can
harvest sunlight through its solar panel and convert it to energy that will store in the power bank attached
in the handle of the umbrella.
PROJECT OBJECTIVE
• General Objective
• To bring about a portable solar umbrella with built-in power bank in the
market that is multifunctional, convenient, and eco-friendly.
• Specific Objective
• To provide customers a portable solar umbrella that is multifunctional, handy,
and easy-to-use.
• To design a product that suits the interest of the customers and aids the
satisfaction of the customers.
• To maximize the space in hand carry bags of the users.
• To offer consumers a high-quality standard product with reasonable price.
• To promote innovation with eco-friendly product.
SIGNIFICANCE
• To the Researcher
This feasibility study will provide an additional knowledge about the
marketing, financial and technical aspects of this study. It will incorporate all the
major subjects of the researchers, to strongly justify the gain knowledge.
• To the Future Researchers
The content of this study will serve as guide and background on the ways
to start this project feasibility up to the end. Furthermore, this will distribute
accurate information and data that can be used for future references.
• To the Customers
This feasibility study will produce biodegradable paper cups with new raw
materials that will satisfy the customer’s needs and wants.
• To the Renewable Energy and Umbrella Industry
This feasibility study will contribute new ideas in terms of innovative
designs and affordability.
HIGHLIGHTS OF THE PRODUCT

• The group came up with the idea of using umbrella, solar panel, and
power bank as the main component of Sundra since climate change is
a major problem in the country and would like to help lessen it by
using solar panel which generates energy that produces no
greenhouse gas emissions from fossil fuels and reduces some types of
air pollution. Also, this product comes with multifunction design that
can be both used as protection from the sun, rain, and as a power
bank with its energy harvested from the solar panel attached in top of
the umbrella.
 CHAPTER II - MARKETING ASPECT
• INTRODUCTION
• In recent years, electricity prices have skyrocketed and will continue to increase in the
future. What better way to save money than to use solar energy? Solar power has become
prevalent in modern power design as a form of renewable energy. In addition to financial
benefits, the use of renewable energy, in particular, solar energy will benefit our
environment. Nowadays, the majority of the world depends on electricity supply generated
from fossil fuels. These means of electrical production have raised growing environmental
concerns over the climate change risks. It is time to make a change and Go Green!
• In an era where self-sufficiency and the need to stay connected, through technology, is
mandatory. The group decided to create the “La Solaris Umbra”. The group believes that the
originality and the functionality of this umbrella will revolutionize the patio/beach umbrella
market. Being outdoors is becoming more popular to people as they retreat from their
homes and into nature. The group’s vision was to create a low cost battery and solar
powered umbrella that meets the needs of these customers.
• The goal of this study is to develop a portable solar powered umbrella that has a multitude
of features that include USB ports, portable, easy to carry and a solar powered system for
optimal power generation. This product will be powered entirely on solar energy.
 PRODUCT DESCRIPTION
• La Solaris Co.’s vision was to create a low cost battery and solar powered umbrella
that meets the needs of these customers. The main function of a patio/beach
umbrella is sun protection. To accomplish this task, La Solaris Co. used solar panel
arrays placed on top of the umbrella that are used in conjunction with a
rechargeable battery power bank.
• These solar panel arrays receive maximum sunlight as the top of the umbrella
follows the sun. This increases the power capability of the solar panels.
Maximizing shade was the number one driving force in this project, but utility was
also important. To increase the user’s ability to remain outdoors for extended
periods without the need to chase down a cell phone charger to continue
important conversations.
• Sundra contains a USB port so the user can enjoy a day at the beach or when they
are commuting and be able to charge their phones when the phone’s battery is
running low. La Solaris Co. felt that the portable solar powered umbrella, with its
low cost and utility, would be a hit in the consumer marketplace. The umbrella
maintained its light weight and weather proofing specifications to ensure the users
can enjoy the product and not have to worry about life expectancy.
Product Specifications
A complete list of design specifications is listed below. Each of
the component specifications was listed keeping the following project
specifications in mind. These primary specifications are:
• Lightweight design - The final product does not weigh more than
twenty pounds in total weight.
• Low cost - total added components (not including umbrella cost) do
not exceed Php 10,000.00
• Energy Efficient - all components in the circuity will be rated at 90
percent efficiency or greater.
• Long lifetime - All components added in the design will maintain operability
for a minimum of five years under normal operating conditions.
• Low user maintenance over projected lifetime - user will only need to
change battery pack in the event of failure due to maximum charging cycles.
No other user maintenance is required.
• Durable - Must be able to handle normal operating conditions. Which
include being carried or stored in any position and relatively small shocks
from carrying, storing, and set up Weather resistant - All components are
weather resistant and able to withstand high temperature and humidity
conditions.
• Transportable - The finished product is easily foldable for minimum difficulty
in transporting.
• Easy setup - Must be able to setup the umbrella using very few setup
instructions. No tools required setup.
• USB 2.0 dedicated charging port - provides a max 0.5 A charging capability
Table 2.1 Product Specifications of Sundra

• Table 2.1 shows the

specifications of the
original product design
of Sundra. The indicated
specifications may vary
due to further
improvements in the
product.
Key Features

• Portable, saves space and can carry around. Doesn’t need to bring
individual umbrella and Power bank
• With Built in Solar Panel and has USB port to provide a source of
electricity to charge devices
• Waterproof Solar Panel
• Sustainable Innovation
C. HYPOTHESIS

• To accomplish this study, La Solaris Co. needed to do hours of

research. This research led to the design stage of the project which
included designing the Solar Panel and Power bank battery charging,
designing the microcontroller, and designing the pole of the umbrella
to actually create a functioning prototype. Lastly La Solaris Co. tested
through prototyping to ensure the umbrella was functioning correctly
according to the design specifications. These steps ensured that the
La Solaris became a “must have” product in every outdoor adventure
D. SITUATIONAL MARKET ANALYSIS (SWOT
ANALYSIS)
STRENGHTS WEAKNESSES
Abundant supply of solar energy resources Single product company
Product offers convenience Limited types of materials available
Multi utility product Requires extra care when handled
Cheaper Price
OPPORTUNITIES THREATS
Growing usage and applications of Mobile Technologies Direct and indirect competitors
Growing popularity of solar energy as a result of increasing energy prices Existing chargers in the market
Compliance and regulatory risks
• Table 2.2 Shows the SWOT Analysis of La Solaris Co.
Strengths

• Abundant supply of solar energy resources

• Solar energy is the most abundant energy source available. Solar panels absorb sunlight as
a source of energy to generate direct current electricity.
• Product offers convenience
• Sundra is a 2 in 1 product which is a twofold solar umbrella that is portable and easy to
carry that you can put inside your bag and has a built in power bank where you can charge your
device anytime and anywhere
• Multi-utility product
• The goal of this study is to develop a portable solar powered umbrella that has a multitude
of features that include USB ports and a solar powered system for optimal power generation. This
product will be powered entirely on solar energy.
• Cheaper price
• Compared to the competitors’ product, Sundra has a lower price which can be very affordable. It
is a budget-friendly product in which the target customers, young to middle adults, can purchase.
Weaknesses

• Single product company

• La Solaris Co. produces only one product which is the Sundra Portable Solar
Powered Umbrella since it is new to the world of businesses. Moreover,
being a single product company will only focus on one specific group of
consumers.
• Limited types of materials available
• The material to be used for the product needs to be durable yet lightweight
at the same time, so that it will be portable and easy to use for the
customer. Nylon and polyester are the only ideal material to be used.
• Requires extra care when handled
• Even though nylon is known for being durable, long-lasting material, it will
still be prone to cracking when dropped especially when filled with water.
Opportunities

• Growing Usage and Applications of Mobile Technologies

• Mobile technologies are growing at such a fast pace, that the future is arriving
faster than ever. The mobile phones are becoming the most significant part of human
life. People now rely on mobile phones for their day-to-day task. Whether it is to book a
flight, hire a cab, order food, get your car to service, or anything else.
•
•
• Growing Popularity of Solar Energy as a result of increasing energy prices
• The solar panel is becoming an increasingly popular form of alternative energy around
the world, using photovoltaic and silicon solar cells to convert radiation into power.
Those who install solar panels benefit from more efficient energy usage than electricity,
as well as decreasing prices after initial installation. With coal, gas and oil prices
continuing to rise, finding an alternative platform for energy is going to become more
essential as consumers look to reduce rather than fuel spiraling demand
Threats

• Direct and indirect competitors

• Presence of direct and indirect competitors may dictate the company’s sales and revenue
all throughout. The existence of different varieties of solar powered umbrella may
decrease the market standing of Sundra.
•
• Existing Chargers in the market
• New and Improved power banks are very popular nowadays since many people need to
be connected anytime and anywhere. This may increase number of competitors.
•
• Compliance and Regulatory Risks
• Risk of a change in policy that may affect the profitability of the project, for
example changes in levels of tax credit or. Also, this includes changes in policy as related
to permitting and interconnection
D. MARKET CHARACTERISTICS

• Since La Solaris Co. will produce portable solar powered umbrella

with built in power bank will meant for people who stay outdoor to
help keep the sun off and to provide you with a cool space to enjoy
your time outside. The target market will be the students and
commuters that want to stay connected with their mobile devices
while protecting them from the heat of the sun. Being outdoors is
becoming more popular to people as they retreat from their homes
and into nature. The group’s vision was to create a low cost battery
and solar powered umbrella that meets the needs of these
customers.
Table 2.3 Tows matrix analysis of Erdéanta
• Table 2.3 shows the strategies
and matrix analyses that are
formulated through thorough
study of the listed strengths,
weaknesses, opportunities and
threats of the company.
Demand Considerations
• Table 2.4 Demand Considerations/Preferred Target Customers
• Table 2.4 shows
the demographic
and physiographic
characteristics of
the target market,
as well as their
behavioral factors
in shopping. The
table also shows
several details
about the target
customers and the
lifestyle where the
product would fit.
Figure 2.1 Diagram of Deductive Method for
Demand Consideration

• Figure 2.1 shows the

diagram of deductive
method for demand
consideration which
includes the target
customers’ gender bracket
and age range. The figure
shows that it boils down to
the determination that the
possible target customers of
Sundra are male and female
commuters, 15-35 years of
age living in the National
Capital Region and Region
4A CALABARZON.
HISTORICAL DEMAND AND DEMAND ANALYSIS

• Table 2.5 shows the number of umbrellas sold between the intervals of the year 2012 up to 2018.
Historical supply
Projected Demand and Supply

• The projected
demand and supply
were determined
through the use of
Arithmetic Straight
Line Method and
Arithmetic
Geometric Curve.
The following given
below are the list of
formulas needed in
forecasting the
demand and supply.
Supply Consideration
List of Sundra’s Supplier
Marketing Plan

• Product
•
• Sundra is a portable automatic 2-way umbrella that users can bring
anywhere they go and the product features a detachable solar panel with
Velcro straps that secure it in place on the canopy of the umbrella. The
Sundra umbrella has a climate resistant power cable port for the
detachable solar panel to extract solar energy of the sun and store it in a
10000 mAh power bank handle that has a two way of charging which is
from the solar panel power and a micro USB to charge the power bank. The
power bank has two USB ports which is a fast charging USB port for
charging your device and a micro USB port for charging the power bank
and the power bank has a led power indicator on how much left is in the
power bank that can be used.
• Place
•
• Sundra will be marketed and sold at any department stores, home
appliance stalls, online shops like Lazada and Shopee. It can also be
bought at any supermarket with a home appliance section, can be
ordered directly from the website and will be sold in front of the
company located at FCIE, 15 Governor's Dr, Dasmariñas, Cavite. All
places and platform for selling gives the customer convenience while
shopping. Moreover, the online shops may be a channel to introduce
the product to the international market.
• Promotion

• The most important purpose that a promotion serves is that it sets a

business apart from its competitors. The biggest benefit of promoting
today is to make use of various social media platforms for La Solaris
marketing promotion in introducing the Sundra solar power hybrid
umbrella to the public. By being visible on the internet can also mean
being visible to the target market. This will create a very strong image
of the Sundra solar power hybrid umbrella in the minds of the
customers.
• Company Website
•
• A well-maintained website can help one’s business gain a competitive
advantage in the industry and improve business image. It can easily
be accessed by customers who are looking for different products and
services online. The company website contains complete information
about the company and in-depth details that can be offered by the
products and services. It will include as much information as possible
in order to provide full assistance to the customer.
• La Solaris website can be viewed at www.lasolarisco.com
Figure 2.2 La Solaris Co. Web Page
• Figure 2.2 shows the website layout of La Solaris Co. which can be
accessed via desktop, smartphones and tablets. It provides the
company description, mission and vision, product name and details,
online purchase form, and most importantly, contact details. The
customer may directly purchase from the website itself, but the
company address, contact numbers, and social media links are
provided just in case the customer wants to know further information
regarding the product before placement of order. Moreover, following
the core values, it includes a portion for customer feedback so that
quality and customer satisfaction are ensured and well addressed for
the company's reputation in the long run.
Social Networking Sites

• Social media platforms help one’s business connect with their

customers. It boosts visibility among potential customers, since
people nowadays are very fond of and comfortable with scrolling
through social networking sites to kill time. It is an effective marketing
strategy to promote the company and product by participating in the
bandwagon. Customers will consistently be updated whenever the
company releases updates, promotions, and upcoming products.
Figure 2.3 La Solaris Co. Facebook Page and
Instagram Profile
Brochures, Flyers, and Posters

• Distributing brochures, flyers, and displaying posters in the public is

the easiest yet most effective and helpful way of advertising a
product. These advertising materials will introduce the company. The
key features and highlights will be included in the brochures, flyers,
and posters in order to attract potential customers. Contact
information of the company will be provided so that it will be easy for
the customers to keep in touch with us.
Figure 2.4 Sundra Solar Hybrid Automatic Umbrella
Poster and Brochure
Trade Shows

• Trade shows are one of the best ways to introduce a new product to the
public. This is an event where different types of products, new and old,
were showcased and demonstrated to the audience in order to establish
and strengthen their brand names. This type of promotion can help the
company to gain potential investors and clients.
• An event entitled “Filipino Franchise & Business Expo 2020” aims to help
potential entrepreneurs start up their dream business and enable existing
ones to reach their potential through a variety of informative seminars and
activities, and a whole leap of opportunities provided by partner
organizations, government agencies, and fellow entrepreneurs. The said
event is organized by Association of Filipino Franchisers Inc. that will be
held on February 28 to March 01, 2020 at the World Trade Center Metro
Manila, Pasay, Philippines. Other details of the trade show are as follows:
Figure 2.5 Filipino Franchise & Business Expo 2020
Details
Figure 2.7
Application
Form of
Filipino
Franchise &
Business Expo
2020
Figure 2.8
Floor Plan
and Booth • Figure 2.8 shows the
floor plan of WTC
Hall B wherein the
Selection at Expo will be held.
Inside the red box is
the proposed
placement of the
the Filipino booth of La Solaris
Co. The proposed
location was chosen
Franchise & due to the possible
flow of traffic from
the main hall. Since it
is placed near the exit
Business of the hall B and the
food area, most of
the people were
Expo 2020 expected to pass
through this location.
 Figure 2.9 La Solaris Co. Booth Design for the Trade
Show
• Figure 2.9 shows
the design of the
booth of Porto-
Igiena Co. at the
Filipino Franchise
& Business Expo
2020. The size will
be 3x3m with
respect to the
standard booth
system required
by the organizer
of the event. The
booth have a sink
in order to
demonstrate how
the product
works, lounge for
those who are
interested in
knowing more
about the
product, and a
little bit of
decoration such
as posters, flyers,
brochures etc. to
showcase the
details about the
product.
Table 2.4
Summary of
Marketing
Plan
• Table 2.4 shows the
summary of the
marketing plan of
Porto-Igiena Co. The
marketing plan is
composed of the
above details that will
introduce the product
to the market and to
anticipated
customers. This is the
plan to ensure gaining
customer’s interest
and pave way to up
bring the company’s
name in the industry.
Marketing Budget

Table 2.5 Projected

Marketing Budget
• Table 2.5 shows the projected marketing budget of La Solaris Co. in terms of the marketing plan to introduce
the Sundra solar power hybrid umbrella to the customers. A total of Php 605,000 is needed to run the
advertisements, exhibits, project launch, and endorsement.
•
Price

• La Solaris Co.’s Sundra solar power hybrid umbrella is a budget

friendly product, the company wants to market it at a low price in
order to attract more customers. The company consider all the cost in
manufacturing the product including the material cost, labor cost,
manufacturing cost to make the price cost more affordable to the
users. Approximately, the product would cost less than a thousand, at
around 550- 800 pesos.
External

• Competitors
• Presence of competitors decreases the chance that products will be sold
regularly and consistently.

• Physical Store Availability

• Majority of people who don’t have good internet sources or gadgets rely
on physical stores to avail products. The abundance of physical stores may
affect the sales.

• Customer Feedbacks
• Customer’s words are always vital to the market standing. May it be
positive or a criticism, it will all affect the sales.
Internal

• Price
•
• The predicted price of the product affects the sale once the customer’s perspective
doesn’t meet the price stated on the product.

• Volume Production
• Massive and low production of product may affect the sales of it in terms of selling
capacities and meeting demands of customers.

• Quality
• Users define product’s quality with the durability, reliability and longevity on the use of
the product. Poor quality reflects poor market standing while high quality ensures rapid
sales.