Essentials of Business Management: Presented by

Essentials Of
Business
Management
Presented by-
Manish
Subhadeep
Venkatesh
Yashwant
BSNL
Telecommunication
Sector
01 Strategy
Will cover Vision and Mission of the company and its customers
and stakeholders
02 Finance & Accounting

Will cover the revenues, earnings, cash flow, assets, capital
holdings
03 Marketing & service-operations

Will cover promotion events, advertisings, various models,
operations of the company
04 HR and Ethics
Will cover the hiring method, qualifications, employee details,
present scenario and employee culture
VISION:
SOCIAL MEDIA
To become the largest telecommunication service provider in India.
MISSION:
• To provide world class state-of-art-technology telecom

services on demand at affordable price.
• To provide world class telecom infastructure to develop country’s economy.
8%
Present share of BSNL
in telecom sector.
(Wireless)
14%
Present share of BSNL in the telecom sector.
(Broadband)
Customers
1 Government offices
2 People from remote areas
3 Corporate Offices
4 General Public
THE VALUE CHAIN
Firm Infrastructure
( Financing, Planning, Investor Relations)
Human Resource Management

Support ( Recruiting, Training, Compensation System)
Activities
Technology Development
( Product Design, Testing, Process Design, Material Research, MarketResearch) M
a Value
Procurement
(Components, Machinery, Advertising, Services) r What
g buyers are
Inbound Operations Outbound Marketing After-Sales willing to
i
Logistics Logistics & Sales Service pay
n
( Incoming ( Customer ( Customer ( Promotion, ( Installation,
Material Service Advertising, Customer
Storage, Data
Services,
Processing Praoposal Support,
Collection, Branch Processing, Writing, Web Complaint
Service, Operations, Warehousing, site) Resolution,
Customer
Access) Report Repair)
Preparation)
Primary Activities
Services provided
Carrier Services
This includes CDMA,
GSM, Broadband and
Wireless networks.
Universal Telecom
services
Fixed wireline services
and networks in local
loops called WLL.
Cellular Mobile
telephone Services
Major provider of cellular
services using GSM
platform.
WLL-CDMA telephone
services
Provides fixed line telephony
and mobile telephony
LEAN CANVAS MODEL
Solution: Unfair
A large Advantage Customer
Unique Value
network both Proposition: • Support from Segments:
wired and Govt. despite • Corporate
Problem: wireless for
• Earn more
declining Offices
Connecting money
connectivity status #buyer
#seller
people • Governme
Key Metrics: nt Offices
around the • Get fast Channels:
• No. of wired • Billboards #buyer
country connectio-
connections
• Posters • Governme
• No. of ns
• Word of nt
wireless #buyer
mouth #seller
connections
Cost Structure: Revenue System:

• Advertising • Registration fee
• Infrastructure • Installment fee
• People Costs • Monthly charges
8
BSNL telecom market shares over the years
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2016 2018
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Employees
29% 71%
EXECUTIVE NON-EXECUTIVE
HR {Recruitment}
JTO- Junior Telecom Officer ( B.Tech) (Civil/ Electrical)
JAO- Junior Accounts Officer
JE- Junior Engineer
MT- Management Trainee
TTA- Telecom Technical Assistant

The Marketing Mix
PRICE
PRODUCT Customer based competitive pricing.
Landline, Mobile SIM Cards, Cheap calling rates as compared to
Broadband other service providers
The
Marketing
Mix
PLACE PROMOTION
Covers remote areas and urban New logo, catchy slogans, banners
areas with 24 circles of network at retail stores, social media sites,
distribution. newspaper advt.
SWOT Analysis Downfall
STRENGTHS: 1. High tariff plans
2. No technological advancements
1. Total telecom service provider 3. High operating cost
2. Huge resources (financial and technical pool)
3. Huge customer base
4. Transparency in billing
WEAKNESSES:
1.Non- optimization of network capabilities

2.Poor marketing strategy
3.Poor franchisee network
4.Lack of strategic alliances
Infographic Style
1. Ministry of Telecommunication appoints

25 years of Central Govt. Group A officers CMD
2. Recruitment Board
17 years of Group A central govt. officers GM
3. Recruitment board
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4. Recruitment board
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Essentials Of

02 Finance & Accounting

03 Marketing & service-operations

• To provide world class state-of-art-technology telecom

2 People from remote areas

Human Resource Management

Cost Structure: Revenue System:

2015 2017 2019

Get a modern Get a modern Get a modern

JTO- Junior Telecom Officer ( B.Tech) (Civil/ Electrical)

JAO- Junior Accounts Officer

JE- Junior Engineer

MT- Management Trainee

TTA- Telecom Technical Assistant

1.Non- optimization of network capabilities

1. Ministry of Telecommunication appoints

You can simply You can simply

Content Here Content Here Content Here Content Here

Content Here Content Here

Content Here Content Here

Contents Title Contents Title

Contents Title Contents Title

Your Text Here Your Text Here

A Style B Style C Style D Style

Your Text Here

Your Text Here

Your Text Here

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