Saturday, November 9, 2019

MARKET
POTENTIAL
OF ELECTRIC

KLS, IMER, BELAGAVI

BIKES IN
BELAGAVI
1
Presented by: Market Xcel Data Matrix Pvt. Ltd.
 Introduction

Saturday, November 9, 2019

Now a days the pollution on the earth is increasing drastically, As a responsible person
for the polluting the earth we have to look into the our next generation we have save the
earth from pollution. Air pollution by Oil dependent vehicles are one of the most
contributor for the pollution also the availability of the crude oil deposits is very less on
earth so, for we have to look alternative solution, Electric Vehicle are the most preferable
alternatives to reduce the pollution and oil dependency.

KLS, IMER, BELAGAVI

As a MBA Students we have taken this into consideration to future market, we have
taken this to study the “Market Potential of Electric Bikes in Belagavi”, We taken help
from Hero Electric, Belagavi to understand the situation of a market and it help to study
in deeply by adopting research method.

2
 Literature Review

Saturday, November 9, 2019

1. Selvi, S. (2017). A study on customer satisfaction towards electric bikes with special

reference to Coimbatore city . International Journal of Applied Research , 355-359.

KLS, IMER, BELAGAVI

2. Vishnu Nath, R. K. (2012). Green behaviors of Indian consumers. International

Journal of Research in Management, Economics and Commerce, Volume2, Issue 11

(November- 2012), 488-198.

3
 Topic & Objectives

Saturday, November 9, 2019

“Market Potential of Electric Bikes in Belagavi”

1. To know the awareness of Electric Bikes in Belagavi.

KLS, IMER, BELAGAVI

2. To know the perception of people towards Electric Bikes in Belagavi.

3. To know the reasons of customers non-acceptance.

4. To understand market potential.

4
 Research Methodology

Saturday, November 9, 2019

The methodology includes Publication research, Surveys and other research techniques,
and could include both present and historical information. This study was conducted
with aim to study the Market Potential of Electric Bikes in Belagavi.

KLS, IMER, BELAGAVI

The researchers worked with team members using an action research approach to
analyze outcomes of project interventions and what influenced them. Discussed with
showroom owner and collected information about market and also what they want from
our research. Research was conducted during Jun -2019.

5
 Sampling Methods

Saturday, November 9, 2019

Statistical Tools Used For Research
Percentage analysis
Pie charts
Weighted average

KLS, IMER, BELAGAVI

Sampling Design
Primary Data: Questionnaire (by Google Form, Telephone Interview ,
Personal Interview
Sampling Unit: Potential customer data of Hero Electric Bike Showroom,
Belagavi. and Users of two wheelers in Belagavi.
Sample Size : 65
Secondary Data: Published articles and Journals
.
Data Analysis 6
Data collected was edited, coded & tabulated and results were subjected to further
statistical interventions.
 KLS, IMER, BELAGAVI Saturday, November 9, 2019
7
 INTERPRETAION
ANALYSIS OF DATA AND

KLS, IMER, BELAGAVI Saturday, November 9, 2019

8
 1) How did you come to know about Electric Bike?

Exhibition/Auto Expo 34 35% 35% of response out of 95

response showing that the

Saturday, November 9, 2019

Newspaper 23 24% maximum percentage in-terms
of reaching the people to create
Friend & Relatives 30 31%
a the awareness in society by
Other 10 10% the Exhibition/Auto Expo ,
Newspaper advertisement or
journals are contributing 24%,
by Friends & Relatives 31% of

KLS, IMER, BELAGAVI

Exhibition/Auto respondent come to know
10% Expo
about the Electric Bikes and we
35% Newspaper found that 10% of the
respondents come to know
31% Friend & about Electric Bikes by other
Relatives way like Internet browser
(Google News,Youtube
Other Advertisment etc.).
24%
9
2) Importance features you look while purchasing Electric Bike in
Future?

Saturday, November 9, 2019

Appearance 14 13%
Weight 13 12% The potential customer of the
Speed &Handling 22 20% Electric Bike in future if they
Price 22 20% are buying a Electric Bikes
they give most preference to
Mileage 37 33% the mileage (33% out
Other 3 3% 111responce) 20% people go

KLS, IMER, BELAGAVI

for a less Price and 20% of
3% Appearance people go for Speed &
Handling the Electric Bikes
12% Weight
manufacturing brands have to
Speed take this into considerations
33% 12%
&Handling while they manufacture the
Price Electric Bikes.
20%
Mileage
20% 10
Other
 3) What would be the Drawbacks of an Electric Bike?

Initial cost to

Saturday, November 9, 2019

8 9%
purchase 11% 9%
12%
Style/Design 10 12%
39%
29%
Limited choice 25 29%

KLS, IMER, BELAGAVI

Power delivery 33 39%
Initial cost to purchase
Style/Design
I don't think Limited choice
there are any 9 11% Power delivery
drawbacks I don't think there are any drawbacks

39% of the respondents though that the Electric Bike power delivery is one of the drawback
most repeated by respondents the customer also don’t have the varieties to choice the
11
Electric Bike in a market, It is also one of the drawback most repeated by respondents 11%
of the respondent think that there is no drawbacks in Electric Bikes.
4) Electric Bikes are Environment Friendly.
Strongly agree 36 55%

Saturday, November 9, 2019

Agree 20 31%
Not sure 7 11%
Disagree 1 2%
Strongly disagree 1 2%

1% 2%

KLS, IMER, BELAGAVI

11% 55% of the sample size
respondent “Strongly agree”
to the statement and 31% of
the respondent “Agree” to the
31% 55%
statement it show that the
Electric Bikes are
Environment Friendly bikes
in terms of less pollution
compared to Oil dependent
Strongly agree Agree bikes. 12
Not sure Disagree
Strongly disagree
5) Electric Bikes can save a lot of money.
Strongly agree 19 29%

Saturday, November 9, 2019

Agree 22 34%
Not sure 22 34%
Disagree 1 2%
Strongly disagree 1 2%

1% 2%

KLS, IMER, BELAGAVI

29% of sample size
29% respondent are “Strongly
34%
agree” to the statement 34%
of respondent are “Agree” to
the statement and 34% of
34% respondent are “Not sure”
about statement it shows
most of the respondent agree
Strongly agree Agree to the statement.
13
Not sure Disagree
Strongly disagree
6) Electric Bikes required minimum maintenance.
Strongly agree 19 29%

Saturday, November 9, 2019

Agree 30 46%
Not sure 13 20%
Disagree 2 3%
Strongly disagree 1 2%

3% 2% 29% of the sample size

KLS, IMER, BELAGAVI

respondent “Strongly agree”
29% to the statement, 46% of the
20%
respondent “Agree” to the
statement, 3% of the
respondent “Disagree”, 2% of
the respondent “Strongly
46% disagree” and 20% of the
respondent are “Not sure”
which shows that the Electric
Strongly agree Agree Bike requires minimum 14
Not sure Disagree maintenance.
Strongly disagree
7) How likely that would you prefer an Electric Bike in future?

Very likely 22 34%

Saturday, November 9, 2019

Likely 19 29%
Moderate 22 34%
Not likely 1 2%
Not at all 1 2%
1% 2%
34% of the respondent are

KLS, IMER, BELAGAVI

“Moderate”, 29% of the
respondent are “Likely”, 1%
34% of the respondent are “Not
34%
likely”, 2% of the respondent
are “Not at all”, and 34% of
the respondent are “Very
likely” which shows that how
29% much preference are there for
“Electric Bikes” by
customers in future. 15
Very likely Likely Moderate
Not likely Not at all
 Findings

Saturday, November 9, 2019

It was found that most of the respondents are aware about the electric
bikes.
It was found that majority of consumers came to know about electric bikes
through Exhibition/Auto Expo and Friends & Relatives.

KLS, IMER, BELAGAVI

It was found that power delivery and limited choice are major drawback of
electric bikes so for the customer are not come forward to buy the electric
bikes.
It was found that most of the respondents like to prefer the electric bikes
in future.

16
 Suggestions

Saturday, November 9, 2019

Electric Bikes manufacturing companies has to make awareness activities
to educate people about it’s benefits to them and also about contribution
to control the pollution in environment by them.
There are only few advertisements in social medias the current generation
people like to spend there time in social media, so for companies take
into consideration and concentrate on advertise in social media like

KLS, IMER, BELAGAVI

Instagram, Facebook, YouTube, Google.
As most of the people suggestion is to improve the power delivery and
limited choice in the variety of the models.
The initial cost of purchase the electric bikes need to be decreased it can
be done by adopting sophisticated technologies and carrying out mass
productions or some discounts on price or offers should be given in order
to increase the market share of electric bikes.
17
Conclusion

Saturday, November 9, 2019

The above research study result show that the people have the
basic knowledge about the electric bikes but the companies
have to take step towards educate them by various media and

KLS, IMER, BELAGAVI

companies also have to look into develop the power delivery,
battery backup, speed and charging in less time to attract the
potential consumer.

18
 Bibliography

Saturday, November 9, 2019

1) Selvi, S. (2017). A study on customer satisfaction towards
electric bikes with special reference to Coimbatore city .
International Journal of Applied Research , 355-359.
2) Vishnu Nath, R. K. (2012). Green behaviors of Indian
consumers. International Journal of Research in Management,

KLS, IMER, BELAGAVI

Economics and Commerce, Volume2, Issue 11 (November-
2012), 488-198.

Websites
https://heroelectric.in/

19
Supporting Partner: Hero Electric (Ravi Motors, Belagavi)

Saturday, November 9, 2019

KLS, IMER, BELAGAVI
20
 Learning's

Saturday, November 9, 2019

Research Process: From this business research study we experienced how the
research process happen how much hard work requires to do the research as a
team and personally we are new to this study.

Telephone Etiquettes: The major part or proportion of the survey happen

KLS, IMER, BELAGAVI

through the telephonic survey, when we are trying to get a response from
population size of 200, only 65 people are take a time to give the response to
our survey questionnaire, It is not a easy job to do, if you are not well in up to
communicate with people, in this process we learnt how to interact with
people to convey them to get the response by using telephone etiquettes some
how we manage to get the maximum response from people. 21
 KLS, IMER, BELAGAVI Saturday, November 9, 2019
22