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  • (Parle G) : (Shashi Ranjan Sharma)

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    Shashi Sharma
    11 vizualizări11 pagini
    This document outlines social media goals and a strategy for the Parle G biscuit brand. The goals are to get 10k new likes per quarter on Facebook, increase click-through rate by 10%, and boost engagement. The business objectives of growing the brand and turning customers into advocates align with these social media metrics. Key audiences are identified as patients seeking easy digestion, and kids wanting taste and instant energy. Competitive analysis highlights strengths like wide distribution but also weaknesses like less marketing. The strategy proposes maintaining Facebook and YouTube accounts with content like quizzes and product knowledge to meet the outlined goals and objectives.

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    This document outlines social media goals and a strategy for the Parle G biscuit brand. The goals are to get 10k new likes per quarter on Facebook, increase click-through rate by 10%, and boost engagement. The business objectives of growing the brand and turning customers into advocates align with these social media metrics. Key audiences are identified as patients seeking easy digestion, and kids wanting taste and instant energy. Competitive analysis highlights strengths like wide distribution but also weaknesses like less marketing. The strategy proposes maintaining Facebook and YouTube accounts with content like quizzes and product knowledge to meet the outlined goals and objectives.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    11 vizualizări11 pagini

    (Parle G) : (Shashi Ranjan Sharma)

    Încărcat de

    Shashi Sharma
    This document outlines social media goals and a strategy for the Parle G biscuit brand. The goals are to get 10k new likes per quarter on Facebook, increase click-through rate by 10%, and boost engagement. The business objectives of growing the brand and turning customers into advocates align with these social media metrics. Key audiences are identified as patients seeking easy digestion, and kids wanting taste and instant energy. Competitive analysis highlights strengths like wide distribution but also weaknesses like less marketing. The strategy proposes maintaining Facebook and YouTube accounts with content like quizzes and product knowledge to meet the outlined goals and objectives.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 11

    [Parle G]

    [Shashi Ranjan Sharma]

    [JN180139]
    [Shashi.sharma.20n@jaipuria.ac.in]
    []
    Social Media Goals
    Key performance indicators
    By Quarter we will:

    1 We will try to get 10k likes quarterly on facebook

    2 CTR increase by 10%

    3 Increase engagement
    How goals align to business objectives

    Business objective Social media goal Metric(s)

    Grow the brand Awareness Followers, shares

    Turn customers into advocates Engagement Comments, likes


    Target Audience
    [Patient] [Kids]

    Needs(s) Quality and Easy availability Taste & Quality

    Pain Point(s) Instant energy, Easy digestion Instant energy

    Prefered social network(s) Facebook, Instagram, & Youtube Facebook, Instagram & Youtube

    Unique Characteristic High in glucose, Less suger

    Psychographic Characteristics Strong brand image, Price


    Competitive Analysis
    Number of Content that
    Networks active Strengths Weaknesses
    followers resonates

    [Tiger] Tiger energy biscuit(FB) 47k 1)Distributions 1) Low market Tiger Energy
    2)Second in market share share(17%)
    2) Less variants
    available

    [Sunfeast] Sunfeast dark fantasy(FB) 1.5M 1)Doing good in urban area 1)No official page for
    sunfeat glucose
    STRENGTHS
    WEAKNESSES
    • Most widely distributed Indian biscuit brand
    • Marketing is very less
    • Parle’s market share
    • Manufacturing bottlenecks
    • Very strong in mid tier and mass segment
    • Missing premium range
    • Amazing Packaging biscuits

    • Exports

    • Increase marketing • Consistent competition


    communications
    • Cross categories product
    • Tie ups with schools and hospitality segment to • Rising Costs
    increase sale

    • Use distribution for more mass products

    OPPORTUNITIES THREATS
    We will maintain these accounts:Facebook & youtube

    [Facebook]
    ● What it’s best for: More no of followers, to convert leads into prospects
    ● Target audience: parents, Kids & Patient
    ● Types of content we will share: Quiz link, product knowledge
    ● Key performance indicators (KPIs):
    THANK YOU

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