FOOD

N’
BATTLE
TV & Film Production

by Group 4
 Group Member
– RAY DIPO TIMOTHY L. 15110191071
– RIDZQI IKRAMULLAH 15110191392
– ROSI CAROLINE 15110190638
– SYAFIRA MALANDARI 15110190612
– TIFANY ESTRELLA 15110190512
– VANESSA 15110190195
 Background
Food n ' Battle is a culinary event television programs discussing
about a particular food in Jakarta, the event featured traditional
food (original) and foods that have been modified. Because in the
current era is the more traditional foods that have been
modified into a more modern and more unique, so sometimes the
modified food is more popular, but also not a few who still likes the
food in their original form.
 Objectives
– Increase the awareness of the audience about new, modern food.
– Increase the awareness of the audience back on traditional foods.
– Do the comparison and assessment of the restaurant and the food
is served, including the quality, cleanliness, taste, and packaging.
 Target Audience
– Gender : Male and Female (All Gender)
– Age : 15 – 30 years old (Students and Employees)
– Social Status : All Class (A, B and C )
– Demographic : Big City in Java
– Lifestyle : People who loved food
 Program Title
“Food n’ Battle”
Based on our program title we describe about the objective also the
content of our program, before the audience watching our program
they certainly will know our program is about food, the battle will be
the point to make the audience feel more curious about the program.
 Logo Explanation
– Fork and Knife :
Representing our main theme that is about food.
– The dish :
We present our show to the audience as food.
– Boxing gloves :
Interpret the battle of words from the title.
– Yellow :
This color evokes the appetite and is bright colors which can make audiences more
excited.
– Red and blue :
Because pointed out there were two distinct groups, namely original and
modern innovation (modification).
 Message
From our program we want to share to our audience about Indonesian
traditional foods. Is not just about the foods, the process or cook to
make the food, the place where they can find the foods, we also want
to share to our audience. The battle food in this program have a
meaning to share emotion when we eat the foods, so the audience will
be more curious and interested to want to enjoy the food. The taste of
each food described will certainly invite the audience to want to try it.
 Tone and Style

– Cozy
– Simple
– Fun
 Rundown
– Segment 1 : Opening, Bakso Jawir
– Segment 2 : Bakso Boedjangan, What People Says
– Segment 3 : Playing games with Martabak Battle, Closing
Mind Map
THANK YOU