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What is the
difference?
Opinion
o·pin·ion
əˈpinyən/
noun
noun: opinion; plural noun: opinions
• Ethical Appeal
• Emotional Appeal
• Rational Appeal
Ethical Appeal
• The sense you convey of your knowledge on
the topic
• Supported by:
– Reasonable argument
– Sufficient evidence
– Tone
Emotional Appeal
• Aims directly for readers’ beliefs, values, and
feelings
• Reasons:
– To urge readers to respond to the argument
– To inspire readers to new beliefs
– To encourage readers to act on particular issues
Be careful not to get off topic! For example, if you
are arguing students should have less homework, do
not get off track by discussing a particular teacher.
Rational Appeal
• Addresses the reader’s capacity to reason
logically about a problem.
• Examples of logic:
– Inductive reasoning – when you start with factual
evidence and explain how it supports a general
idea.
– Deductive reasoning – when you start with a
general idea and apply it to a specific situation to
draw a conclusion.
Rational Appeal
• Example of inductive reasoning: