Mobile Tech Innovations

CONNECTED TECHNOLOGY
CUSTOMER & HAIRDRESSER PROFILE Mobile app connects to salon wifi to avail wait room services. It
The profile(created in-salon) has centralised master data
also connects to smart tray for monitoring usage and for
containing useful paramaters for providing personalised services
replenishment. L’Oreal wallet is used for payment through app.

YOUR HISTORY VIRTUAL MAKEUP

Mobile app contains information of customer’s previous visits Mobile app is used to try different styles. Facial recognition
including services taken, frequency of visits, hairdresser names, authentication is leveraged to record this information in profile
etc and basic analysis for providing recommendations in future

WHAT’S TRENDING HAIRCARE TIPS

Data from profiles in particular regions are analysed to provide
user and hairdresser with latest and predicted future trends Hair and scalp health measured in salon is linked to the profile. It
is used to provide personalised tips for the user

In-Salon & Post-Service Tech Innovations

SMARTWASH
SMARTMIRRORS
User’s profile data is used to provide water
AR screens, where the user can discuss his/her services with optimum quantity, temperature,
next look with the hairdresser. salinity, etc.

SMARTTRAY
SMARTBRUSH
IOT enabled tray/box containing L’Oreal
This brush collects data on hair and scalp
products. It monitors the quantity usage and
health and feeds it into the client’s profile on
suggests auto replenisment for the hairdresser
app.
at salon and for the user at home

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Customer Experience
Profiling Appointment Wait room Salon experience Payment Post Service
- Customer is profiled - Existing customer is - Customer is - Smartmirror, - L’Oreal wallet in app - Smarttray, with
in-salon(compliment notified with connected Smartbrush, is used for easy customer, is used to
service) based on tentative automatically to Smartwash, are used payment track daily usage and
hair health and appointment based salon wifi through to provide replenish stock by
environmental on historic data from app personalised automatic ordering
factors profile - App provides ETA*, treatment for - Usage recorded for
- The data is available - First time customer TTC*, entertainment customer making suggestions
in app, which is used fixes appointment suggestions, salon and product
for all salon services manually service suggestion recommendation
and demos, product
recommendation etc

🎶
✔
ETA : Estimated Time of Arrival
Notes * TTC : Time to Completion 02 BRANDSTORM 2018
Sustainability & Scalability
Scalability
Sustainability - App features can be tailored to
- Smart wash optimizes water meet requirements of customer
usage and reduces wastage. It in different locations
also recycles water for other - Customer and hairdresser data
purposes reside in centralized servers
- Generate e-bill in app to which could be easily upgraded
reduce paper usage to handle more bandwidth

Hairdresser Services
Profiling
- Hairdresser is profiled by
L’Oreal based on skills,
experience, etc
- Redeemable credit scores are
given to hairdresser based on
performance
Latest trends
- Latest design trends in
different locations are available
to hairdresser, along with
predicted trends, through app
- Specific training and demos are
given periodically by L’Oreal
Salon Experience
- Hairdressers can contact
customers for manual
appointments and product
recommendation, leveraging
availabiity of customer data(
barring personal data)
Post Service
- Based on purchase and usabiity
trend, recommendations are
made for stock maintenance
- Smart tray to monitor stock
availability and automatic
replenishment

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