By:- Reshma, Srinidhi & Sneha

IT’S GROWTH POTENTIAL

P&G tops analyst estimates on the top and bottom lines. The consumer products giant
performed well in its beauty products, health care and fabric and home care
segments. P&G now expects its 2019 organic sales to grow 4%, rather than rise
within a range of 2% to 4%.
P&G performed well in other categories, with beauty sales up 9%, fabric and home
care sales up 7%, largely driven by a significant reduction in promotional activity;
health care up 5%, and baby, feminine and family care up 2%.
This contributed to overall net sales of $16.5bn (£12.7bn), an increase of 1% versus
the previous year.
HEALTH OF THE INDUSTRY
DRIVING FACTORS OF THE INDUSTRY
Emerging new internet capabilities and applications.
Increasing globalisation of industry.
Changes in long-term industry growth rate.
Changes in who buys the product and how they use it.
Product innovation.
Technological change/process innovation.
Marketing innovation.
Entry or exit of major firms.
SEGMENTS OF THE INDUSTRY
The company that sells products ranging from detergents and shampoo to razors and
baby diapers said that it gained shares across categories, vindicating that the world’s
largest consumers goods company’s latest strategy to launch low priced products,
increase rural reach and aggressively innovate existing brands.
The company also claimed that it’s brand Head & Shoulders, is now the largest
shampoo brand in the country, edging past Hindustan Unilever’s Dove and Clinic
plus.
PROCTER AND GAMBLE PRODUCTS
COMPANY PROFILE
The Procter & Gamble Company (P&G) boasts billion-dollar brands for home and
health. The world's largest maker of consumer packaged goods divides its business
into five global segments that comprise its vast portfolio of hair, skin and personal,
oral, family, feminine, and baby care product lines.
As of 2015, 21 of P&G's brands have more than a billion dollars in net annual sales.
Most of these brands—including Bounty, Crest, and Tide—are global products
available on several continents. P&G's products are available in North America, Latin
America, Europe, the Middle East, Africa, Asia, Australia, and New Zealand.
VISION & MISSION
Vision Statement of P&G:
Be, and be recognized as, the best consumer products and services company in the
world.
Mission/Purpose Statement:
We will provide branded products and services of superior quality and value that
improve the lives of the world’s consumers. As a result, consumers will reward us
with leadership sales, profit and value creation, allowing our people, our
shareholders, and the communities in which we live and work to prosper.
RECENT EVENTS IN 2019
Ahead of Cold & Flu Season Vicks® Introduces New Options for Children, Free of
Additives Parents Don’t Want, But Full of the Things to Feel Better

From Vicks, the #1 Selling Children's Brand for Cough & Cold1, Vicks
Children’s Cough & Congestion Offers Fast and Effective Symptom Relief
Without Extra Stuff They Don’t Need
P&G PESTLE/PESTEL