Business Plan Presentation

Nutrition4Sports

RunToShop4
 Nutrition4Sports
 Venture Mission and Strategy
 Business environment
 Execution
 Risk Analysis
 Key Assumptions and Financials
 Our Mission

Create value for customers and nutrition

companies and raise the sales through
cheap marketing ideas.
 Strategic Intent
Our intent is to help nutrition companies
to increase their brand value

Key actions:
• Find new marketing channels for nutrition companies
• Make an application/applications, improve facebook sites
• Make a new ordering system
 Our Earnings Logic

Customers are sportsmen like

bodybuilders, athletes or keep-fit
enthusiasts. They pay for nutrition
supplements and sports equipments.
Why: Improving recovery, getting in better
shape (burning fat, building muscles) and
need for new clothes and equipments.
Business Environment
•Description: Nutrition supplements
and fighting equipments for sports
•Size: In Finland many nutrition shops and
almost all grocery stores sell some kind of
nutrition
•Geography: Finland
•Trends: Fighting sports have become more and
more popular, and people also use more
nutrition supplements
•Product/Service concept: Wrange has one
store in Helsinki and a fetch stock in Vantaa an
online shop, where customers can order items
which are delivered to the customer.
 Business Environment
 Competition:
 Direct: Plenty of nutrition companies and almost all sport
stores, which have similar product concepts, but different
brands.
 Substitution: Food stores
 Project Execution
Key Milestones: (service and business)
 New marketing channels

 Market research

 Complete business plan

 Complete the application and testing it

 Creating the group ordering system, testing it

 Risk Analysis
RISKS
 Market:
 Competitors offer lower
prices.
 Marketing failure (lose
customers).
 Target group (choosing the
wrong one)
 How to market our
application
 Technology/Product:
 Price and quality
 Does people know about
nutrition supplements or its
benefits
ACTIONS
• Market
 If Wrange has higher prices, then
we have to offer something better
like distribution or some extra
goods
 Keeping the customers by good
offers and try to keep them
interested in fighting sports and
gym
 Market research, own experiences
 Competition, Youtube video
 Technology/Product
 Marketing the good sides and
benefits for health of particular
product
 Tips for beginners, diet application
Key Assumptions And Financials
 Summarize the assumptions under which this business
plan is valid

 Financials according to the F&C template, add NPV

calculation and put a graph (NPV/time in this
presentation)
 Market Research ctd
 Our target is to increase their market share.
 Market research
 Potential users of nutritions in Finland is almost everyone in the age of
15+
 The number of users who really buys some kind of nutritions is
something like 100000-500000.
 Wrange:
 How much would they pay:- Heavy users 100-400 euros per month
and average user 20-50 euros
 Trends in buying behaviour: New trends like using nutritions as a
snack, easy and quick to use, healthier lifestyle
 Market share to capture: 15-25% in one year, with group ordering
system and new ways of marketing
 Competition
 There is many competitors like other nutrition webstores(mass.fi,
jrFitness) and also quite many grocery stores sell nutritions
 Quite same customers
 Advantages Mass.fi has lower prices
 1.Competition for money in general
 •What needs to satisfy: Quality/price
 2.Product competition
 Ease to get products, quality
 3.Brand competition
 Wrange is quite strong brand in nutiritions
Group / profile # of Goal of contact How Ready
persons (interview, by
survey...)

Gym people 20-40 Get opinions for group Interview In 2

ordering system and survey weeks

Couple different Ask opinion about Contacted In 2

Ice Hockey clubs group ordering system via email weeks
players

Couple different Ask opinion about Contacted In 2

Soccer players clubs group ordering system via email weeks

Keep fit 20 What does normal Interview In 2-3

enthusiasts in people think about weeks
 Marketing Mix
 Competitive Advantage of Service
through Facebook and we can get visitor on our
nutrition diet application and group ordering system
 Marketing Mix
 Service Description: Facebook is the most famous social
networking web-site through which all the people can stay in
touch with their friends.

 Price: ????
 Promotion: -Create viral marketing video to attract more
visitor to our web-site
-Diet application
-Competition

 Place: -first of all we focus on the finland area