ADOPTION PROCESS

B H A G YA L A X M I S A H O O
J Y O T I P R A K A S H PA N I
 CONSUMER ADOPTION

 Adoption is an individual’s decision to become a regular user of a

product which may be an innovation in form of a good, service, or idea.
 The consumer adoption process is a kind of a consumer-loyalty
process.
 AWARNESS

 The consumer is first exposed to the new product.

 At this stage individual first learn about the new product, but they lack
full information about it.
 They gets idea about a new product from various means of advertising
like newspapers, magazines, Internet, television, outdoor media, etc.
 EXAMPLE-
 Movie Teasers
 These movie teasers are designed to inform the audience and customers
that the movie will release soon, but it doesn’t provide the full details
about the movie.
 Various platforms are used so it can reach to maximum people.
 INTEREST/INFORMATION

 The consumer is interested in the product and the starts reaching for
additional information.
 At this stage consumer started investing time and energy into finding of
more knowledge of that product and how does it affect.
 EXAMPLE-
 Xiaomi
 Xiaomi utilize its product launch to provide information and insight of
its latest product.
 With the help of well designed speech as well as the presentation, use
of technical and non-technical vocabulary they successfully reach to
broad range of customers.
 EVALUATION

 Before purchasing consumer examine, compare and evaluate the product.

 Consumers are searching for information. They go to various platforms to get
the information they are looking for.
 Consumer use social media channels and ask the other individuals about the
product, read reviews or feedbacks.
 EXAMPLE-
 Gadgests360
 It is the site for comparing mobiles and laptops in India.
 They are notable for their reliable as well as full detail information
about the mobiles and laptops.
 Product manufacturer can contact them and ask to include there
product in the site.
 TRIAL STAGE

 Consumer is ready to try or test the new product.

 He practically examines it.
 He tries out the innovation in a small scale to get self experience.
 He can buy the product, or can use free samples.
 They make trial purchases to determine its usefulness.
 EXAMPLE-
 Wal-Mart
 Wal-Mart provide free samples of newest and latest products.
 The “Free Sample” Approach is very smart.
 In many cases Wal-Mart have seen rise in the sale of the product which
were given as the free samples.
 Consumer feel if they received something for free they own something
in return.
 ADOPTION/REJECTION

 If the trial purchase produces satisfactory results, they decide to use the
product regularly.
 This is the very critical stage for the business.
 Buying process and payment process should be easy and hassle free.
THANK YOU