CONCEPT

PAPER
 CONCEPT

Concepts are the fundamental building blocks of our

thoughts and beliefs (general), briefly stated clear
ideas around which an ad or marketing campaign is
organized (advertising), or clear, detailed descriptions
of the attributes and benefits of a new product that
addresses the needs of the targeted customers
(product development).
CONCEPT PAPER

Concept papers are summaries of projects or issues

that reflect the interests, experience and expertise of
the writer or organization. Concept papers generally
serve the purpose of providing in-depth discussion of
a topic that the writer has a strong position on,
usually with the intent of obtaining funding for that
project from donors.
CONCEPT PAPER

The terms concept paper and proposal are often

used interchangeably as they can be used for the
same function. In addition to providing guidance for
implementation of a program, a concept paper could
also discuss best practices, philosophies and
other related issues that the writer believes action
should be taken on in the near future.
The Art of
Defining
DEFINITION

Central to developing concept papers is

writing definitions – used to provide the
meaning of a particular word or term.
Definitions may be formal, informal, or
extended.
FORMAL DEFINITION

Formal sentence definitions include

term (specie), class (genus), and
distinguishing features (differentia).

Example: A bicycle is a mode of transport

that has two wheels and is powered
through the pedaling effort of the rider.
INFORMAL DEFINITION

Informal definitions, on the other hand,

do not include distinguishing features.

Example: A chair is a piece of furniture.

EXTENDED DEFINITION

Extended definitions are essay length

texts that use different rhetorical patterns
to show the meaning of a particular term
or concept. Usually, they also describe,
compare and contrast, and show cause-
and-effect relationships.
EXTENDED DEFINITION

Compassion is the ability to understand another person's misfortunes-

It is kindness, tenderness, mercy, pity, and sympathy. A nurse may have
compassion for an irritable patient by understanding that the illness may be
the cause of that patient's behavior and by treating that patient with kindness
and sympathy. An airline stewardess displays compassion for her passenger",
by considering the fact that they may be nervous about flying and by
answering their questions in a patient, sympathetic manner. In the same way,
a judge may have compassion for a Juvenile offender by taking his age into
consideration and setting the punishment accordingly. Compassion is not
merely a verbal expression of sorrow. It is not begrudgingly contributing
money to charitable causes out of a sense of duty. Compassion is putting
yourself in another person's situation and treating that person the way you
would want to be treated (Source: Donald et al. 1978:200).
 EXPLICATION
is a method of explanation in which
sentences, verses, quotes or passages are
taken from a literary or academic work
and then interpreted and explained in a
detailed way
Example:
The poem titled “ The Road Not Taken” by Robert
Frost is about a man reflecting on a choice he had
once made. While the outcome of his choice is not
implied to be positive or negative the speaker
notes that the choice in itself and the consequences
of that choice have made a huge difference in a
way his life is unfolded….
 CLARIFICATION:

is a method of explanation in which

the points are organized from a
general abstract idea to specific and
concrete examples
Examples:
Justice is a broad concept which encompasses a wide
set of ideas , most of which also branch out into similar
notions. For instance, it can refer to the sentencing of
criminal based on due process. When an individual gets
what he deserves outside the hands of the law, it is also
considered justice in some contexts. …….
 Signal words:
After all, as an example, for
instance, in other words, in particular,
specifically, to clarify, to be specific
Writing Concept
Papers
WRITNG CONCEPT PAPERS

The first section (INTRODUCTION) should include some

information about the funding agency. You need to
demonstrate that you have done your homework and
understand the mission of the funding agency and the types
of projects that they support. Then you need to identify the
agency you represent and how the missions of your agency
and the funding agency mesh. Describe any partner agencies
that will be involved and their interest in the project.
WRITNG CONCEPT PAPERS

Next describe the question, problem or need that needs to be

addressed (PURPOSE). Briefly provide supporting
documentation for the importance of addressing this question,
problem or need. If you have statistical data, use it; numbers
are always convincing. In short, indicate why anyone should
care! This may sound harsh, but when you are close to a
particular issue, it is easy to forget that everyone does not
understand the situation as well as you.
WRITNG CONCEPT PAPERS

Next describe your project: what your agency plans to do,

why this is a unique approach, and who will benefit
(PROJECT DESCRIPTION). Briefly describe your basic
goal/s and objectives or state your research questions.

A goal is statement describing a broad or abstract intent,

state or condition. An objective is a statement of measurable
outcomes that relate to the goal.
WRITNG CONCEPT PAPERS

Give an overview of your METHODOLOGY--how the project

will be carried out--and any innovative approaches,
techniques, or processes that will be used. Make sure that the
goals, objectives, and methods relate to each other. Include
general timelines for what you hope to accomplish. Describe
the anticipated benefits and who will benefit.
 WRITNG TIPS

• Try to be brief, concise, and clear. Concept papers should not be

longer than five pages. Don’t overwhelm the reader with detail, but
avoid sounding vague or unsure about what you want to accomplish.

• Be positive and definite. Instead of saying an objective “may be

accomplished,” indicate that the objective “will be accomplished” by
a certain time.

• Avoid requesting money for “planning” unless that is the

purpose of the funding program. Most funding agencies want to
fund a project that is beyond the planning stage.
 WRITNG TIPS

• Consider your audience. If your concept paper is going to be

reviewed by scientists in your field, scientific terms and technical
jargon may be acceptable. However, if your proposal is being
reviewed by generalists or lay persons, this type of language will not
communicate your ideas effectively.

• Only include budgetary information if it is specifically

requested (Support). If you are asked to provide specific dollar
amounts, make sure that you work with the Office of Sponsored
Projects in LM 132 x-5203 to develop your budget. Otherwise,
generally describe the types of support you need, e.g, personnel,
travel, equipment, etc.
 WRITNG TIPS

• Finally, appearance is important. This concept paper represents

you! The type size should be large enough to read easily, and
margins should be standard size. Check for spelling errors before
submission.

• Attention to detail is important. Number all pages. Place your

name and date in the header. Include your contact information with
the concept paper (Contact).
CONCEPT PAPER FORMAT

Title
Introduction
Purpose
Project Description
Goals and Objectives/Research Questions
Methodology and Timelines
Benefits/Anticipated Outcomes
Support Needed & Costs (if requested)
Contact Information
 CONCEPT PAPER: Business Plan
THE GREATEST SHIRT
Shirt DIY Shop

I. MISSION
To provide quality products and services that focuses on enhancing
their customers’ creativity

II. VISION
To rise up against our competitors and bring innovation in the world
of fashion.
III. OBJECTIVES
To be the first DIY shirt shop here in Barangay Cembo
To rise up against our competitors
To provide enjoyment for its customers

IV. PRICING POLICY

Payments in cash only
To use psychological pricing
Each design that will be used for the shirts will be priced
according to materials used
• The 50% of down payment will be paid on the day of
transaction and 50% of the payment will be paid upon
receiving of design

V. PRODUCT LINE
T-shirts in ROYGBIV/B&W colors
DIY Patches
Plain T-shirts
VI. ADVANTAGES
• Customers can choose/create their own design
• Enhances customer creativity
• Quirky and new
• Personalized
VII. DISADVANTAGES
• Limited customers can be accommodated
• Timely service for each customer
• Requires effort and time from the customer
• Location (Competitors are located at malls, etc. while the
shop is located only at Brgy. Cembo)
VIII. COMPETITOR
• Shirt shops such as Perfect White Shirt,
Artwork, etc.
• Other DIY shirt shops in other
barangays
• Online shirt shops (Merchandise)
IX. TARGET MARKET
People in the community who appreciate arts and crafts in
fashion
The youth who wants to experience something new
Families or social organizations who want to produce shirts for
their events (reunions, gatherings, etc)
X. MATERIALS AND EQUIPMENT
• T-shirts Add-on materials
• Fabric paint Patches
• Fabric ink/pens Sewing machine
• Needle/thread Packaging Bags
• Printing equipment
XI. PERSONNEL REQUIRED
Salesperson
Printing operator
Cashier
Supplies personnel
Online advertiser
XII. MARKETING STRATEGY
Social media promotion
Facebook page
Twitter account
Instagram account
Advertisement through Snapchat
• Giving out pamphlets, posters
• Bulk orders will be given 5% discount for every 50
additional shirts
• Holiday discounts
• Seasonal designs
XIII. EXPECTED OUTCOMES
• More stable business
• Customer satisfaction
• Increased popularity through customer
recommendation
• Revenue
• More competent manpower
• Increased number of materials and
equipment
XIV. BUDGETARY REQUIREMENT
Stocks – 10 000
Printing equipment – 10 000
Internet Connection – 1 500
Utilities – 3 000
Packaging – 2000
Miscellaneous – 3 500
TOTAL CAPITAL – 30 000
XV. SPONSORS
• Existing shops
Santos T-shirt Printing Shop
Cheska’s Printing
• Parents
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