Submitted by: Kanika

MBA (HA) 3rd

Roll No: 180612001
 Social media
 Word of mouth
 Blog
 Public Relation
 Newspaper
 Mail
 Personal Selling
 Telemarketing
 Paid Advertisement
 Advantage

Online promotion of businesses, products and
services

Customers can write their views about product and
services

Direct interaction with customers

Brand awareness
Disadvantages

The quality of the content is not reliable

To many fake Id’s and spammers
 Advantage

Comparatively economical method of marketing

Word of mouth is more credible

Disadvantage

Informal way of communication

Negative customer feedback
Advantage

Easy and quick to update or add new posts

most straightforward and inexpensive methods

Disadvantage

People may leave rude or inappropriate comments .

Blogging is time-consuming.

The curse of inconsistency: A dead blog is worse
than no blog at all.
 Advantage

Considered a Credible Form of Promotion: obtain
mentions of an organization in independent media outlets

A well-structured public relations campaign can provide
the target market with more detailed information
.
Disadvantage
 Lack of Control Over Message Content.
 May Be Higher Cost Than Other
 Advantage

Wide circulation

Cost of advertising is relatively low

Disadvantage

Short life

People use newspapers mainly for news and pay
casual attention to advertisement
 Advantage

Language use in email is simple and informal

They delivered at once around the world no other
form of written

Disadvantage
 Undelivered emails: poorly designed emails may not
get delivered.
 It should across multiple devices and email
providers.
 Advantage

High customer attention.

Interactivity
Disadvantage

High cost

Labor intensive
.

Expensive.
.
 Advantage

Two way communication

Immediate feedback

Disadvantage

Intrusive marketing medium

Lack visual enhancement

Does not provide a permanent response device
 Advantage

Efficient way to reach much larger audience

Create a strong positioning in customer’s mind
Disadvantage

If a TV commercial is properly produced, it is
difficult to make changes to the message you are
conveying about your business efficiently and
quickly

The cost of producing good quality commercial
is quite high