Documente Academic
Documente Profesional
Documente Cultură
Recipient’s Name
Company Name
Full Address (2-4 lines)
SAMPLE SALUTATIONS
• Dear Mr. Reyes
• Dear Ms. Reyes (if you do not know whether the person prefers Mrs. Or
Miss)
• Dear Arch. Santos
• Dear Accounting Staff (when you do not know the exact person to contact)
• Dear Client Services Representatives
Tips
• Do not abbreviate titles in the greeting
• Spell all names and titles correctly.
• A colon or comma can be used after the name.
SAMPLE CLOSINGS
• Sincerely yours,
• Cordially yours,
• Respectfully yours,
• Respectfully yours,
• Very Truly yours,
INTRODUCING YOURSELF
• I am a marketing manager who is in transition.
• I appreciate your time and expertise.
• I am sure I will benefit from your insight.
• We met briefly last month at…
Announcing a New Location
• We are pleased to announce
• We are excited about the future at our new location
• We will be located at
• We will be expanding
• We apologize for any inconvenience
Tips
• Sound enthusiastic about the move
• Explain how the move will affect customers
• Answer any questions that will be of particular concern to a customer
• If some information is not available yet, say you will send a follow-up notice
with the additional details.
• Mention any new products or services you will provide.
Announcing a Policy Change
• We are happy to announce
• Please note
• The new policy will take effect on
• Customer satisfaction is our primary concern
• Under the new policy
• The new policy will provide customers with.
Tips
• Clearly describe the policy and explain why it is necessary.
• Explain the customers how they will benefit
• Tell customers where they can get their questions
Announcing a Price Increase
• To provide the same high quality, we needed to
• We regret that we must
• Effective June 1, our suppliers
• We hope you will understand
• To remain competitive
Tips
• Explain the reason for the increase
• If possible, be willing to work with customers who have problems regarding
the increase.
Responding to a request for something
• Thank you for your inquiry
• Here is the information you asked for
• I will be happy to send you
• We regret that we do not have
• We can schedule you for
• More information is available on our website
Tips
• Provide whatever explanation is needed to ensure a clear understanding
• Response letters are an opportunity to demonstrate good customer service,
thereby creating or reinforcing a good image
• Use a courteous, professional, conversational tone.
HOW TO WRITE RESPONSE LETTERS
This will help you determine whether you have supplied too much information, or
not enough. It will also help you determine what information needs to be qualified
or amplified for the reader's benefit.
HOW TO WRITE RESPONSE LETTERS
It was only a couple of weeks ago that I ordered Avengers Replica, and was impressed with
how quickly they were delivered. I was less impressed though when I opened up the packaging
to find that some parts of the replica had been broken. It appears that the box must have been
dropped at some point.
I have returned with this letter a copy of my receipt and order form. I do have a meeting with
the resort’s owner scheduled for the end of the month, so if replacement replicas can be
shipped before then, I would be forever in your debt.
Dear Mr. Jackson,
I was sorry to learn from your letter of 02 May that some of the Avengers Replica delivered to
were damaged when they reached you.
Replacements for the damaged goods have been sent by parcel post this morning. It will not be
necessary for you to return the damaged goods.
Despite the care we take in packing goods there have recently been several reports of damage.
To avoid further inconvenience and annoyance to customers, as well as expense to ourselves,
we are now seeking the advice of a packaging consultant in the hope of improving our
methods of handling.
We regret the need for you to write to us and hope the steps we are taking will ensure the safe
arrival of all your orders in future.
Yours sincerely,