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RESEARCH
Research is systematic efforts designed to obtain verifiable
knowledge, and accessible to public and scrutiny by peers,
transparent – in structure, process and outcomes, applicable in
principles to other researchers and research contexts.
Wide Reading/Literature Review
Thoroughness
Independent of Opinion/Critical
Originality/Creativity/Novelty
Effectiveness
WHAT IS QUANTITATIVE
RESEARCH?
Quantitative research is the numerical representation and
manipulation of observations for the purpose of describing and
explaining the phenomena that those observations reflect.
- Cressell (1994) : an inquiry into a social or human problem,
based on testing a theory composed variables, measured with
numbers and analyzed with statistical procedure, in order to
determine whether the predictive generalizations of the theory hold
true
- Cohen (1980) : it is a social research that employs empirical
methods and empirical statements
APPROACHES TO QUANTATIVE
RESEARCH
The quantitative research approach is typically used
to answer questions about the relationship among
measured variables with the purpose of explaining ,
predicting and controlling phenomena.
It is usually start with a performed hypothesis to be
tested. The objective is to establish, confirm or
validate relationships and to develop generalizations
that contribute to theory.
WHEN DO WE USE QUANTATIVE RESEARCH
METHODS?