INSTITUT FÜR OFFIZIERSAUSBILDUNG INSTITUTE FOR BASIC OFFICER TRAINING

FACHHOCHSCHUL-BACHELORSTUDIENGANG FACHHOCHSCHUL-BACHELOR PROGRAMME

MILITÄRISCHE FÜHRUNG MILITARY LEADERSHIP

Common Module L (Media Training)

BASICS OF COMMUNICATION

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 Agenda

I. Elements of Communication

II. Types of Communication

III. E-communication

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 Elements of Communication

1. Communicator (sender or encoder): initiates the communication

process.

2. Encoding: the formulation of messages in the communicator’s mind.

3. Message: it is what a communicator actually produces for delivery.

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 Types of Communication

• Intrapersonal

• Interpersonal

• Group Communication

• Mass Communication

• Verbal

• Non-Verbal

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 Non-Verbal Language (1)

When stressed or nervous, people will

“cleanse” their palms on their laps in
order to pacify themselves.

Joe Navaro, What Every Body Is Saying

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 (Short) Definition

E-communication is the processes of effectively conveying

messages through digital channels.

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 E-communicating

• Moving audiences to action or belief

Persuasion

• Exploring individual and group identities

Self-
expression

• Building communities of shared interest

Participation

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 Moving Audiences to Action or Belief

Social activism (“Soctivism”): an

intentional action with the goal of

bringing about social change.

Soctivist: anyone who is fighting for change in society with the

use of social media.

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 Building Communities of Shared Interest

“The more, the more” principle:

Online

Offline

Online

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 New ways of reading and writing

Hard documents vs. Digital documents

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 The Hypertext

Hypertext is a non-sequential writing, interactive, and

unpredictable to the user, composed of blocks of texts or images linked
by multiple paths.

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 Discussion Topic

Think of how

affect the process of communication.

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