disciplined in its methodology and more scientific in its procedure What is a Qualitative Research? • It is primarily an exploratory research. • It is used to gain an understanding of underlying reasons, opinions, and motivation it provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. • No instrument used, no hypothesis, questions is made instantly or an informal conversation. What is Quantitative Research? • Is an objective, systematic empirical investigation of observable phenomena through the use of computational techniques. • It highlights numerical analysis of data. Simply, quantitative research is concerned with numbers and its relationship with events. CHARACTERISTICS OF QUANTITATIVE RESEARCH • OBJECTIVE - Quantitative Research seeks accurate measurement and analysis of target concepts. It is not based on mere institutions and guesses. Data are gathered before proposing a conclusion or a solution to a problem. • CLEARLY DEFINED RESEARCH QUESTIONS - In quantitative research, the researchers know in advance what they are looking for. The researcher questions are well-defined for which objective answers are sought. All aspects of study are carefully designed before data are gathered. CHARACTERISTICS OF QUANTITATIVE RESEARCH • STRUCTURED RESEARCH INSTRUMENTS - Data are normally gathered using structured research tools such as questionnaires to collect measurable characteristics of the population like age, socio-economic status, number of children, among others. • NUMERICAL DATA • - Data are in the form of numbers and statistics, often organized and presented using tables, charts, graphs and figures that consolidate large numbers of data to show trends, relationships, or difference among variables. CHARACTERISTICS OF QUANTITATIVE RESEARCH • LARGE SAMPLE SIZES - To arrive at a more reliable analysis, a normal population distribution curve is preferred. This requires a large sample size, depending on how the characteristics of the population varied. (The more the larger the sample is, the more reliable is the result) • REPLICATION - Reliable quantitative studies can be repeated to verify or confirm the correctness of the results in another setting. This strengthens the validity of the findings thus eliminating the possibility of spurious conclusions. CHARACTERISTICS OF QUANTITATIVE RESEARCH • FUTURE OUTCOMES - By using complex mathematical calculations and with the aid of computers, if-then scenarios maybe formulated thus predicting futures results. Thank you!!! Prepared by: