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RISK
Risk…………
Physical Risk: Loss in the quantity and quality of the product during
the marketing process. It may be due to fire, flood, earthquake,
rodents, insects, pests, fungus, excessive moisture or temperature,
careless handling and unscientific storage, improper package,
looting or arson.
Price Risk: The changes in prices may be upward or downward.
Institutional Risks: Risks arising out of a change in the government's
policy, in tariffs and tax laws, in the movement restrictions, statutory
price controls and the imposition of levies.
Risk management strategies
Minimization of Risk
• Reduction in Physical Loss
• Use of fire-proof materials in the storage structures to prevent accidents due to
fire;
• Use of improved storage structures and giving necessary pre-storage treatment
to the product to prevent losses in quality and quantity arising out of excessive
moisture, temperature, attacks by insects and pests, fungus and rodents;
• Use of better and quicker transportation methods and proper handling during
transit; and
• Use of proper packaging material.
• Transfer of Risks to Insurance Companies
Minimization of Risk