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ATTITUDE
ATTITUDE
ATTITUDE IS A FRAME OF
MIND,
FEELINGS,
ORIENTATION, OR
DISPOSITION
TOWARDS AN OBJECT PERSON, EVENT ON ISSUE
WHICH MAKES AN INDIVIDUAL TO REACT IT IN A
PARTICULAR MANNER.
ATTITUDE
“Attitudes”
Persistent tendency to feel and behave in a
particular way towards some object
Characteristics of Attitudes
They tend to persist unless something is
done to change them.
They can fall anywhere along a continuum
from very favorable to very unfavorable.
They are directed toward some object
about which a person has feelings and
beliefs.
ATTITUDE MODEL
Informational/
Cognitive
(i.e. beliefs)
Attitude Behavior
Affective
(i.e. emotions)
Attitudes are generally positive or negative views of a person,
place, thing, or event-- this is often referred to as the attitude
object.
People can also be conflicted or ambivalent toward an object,
meaning that they simultaneously possess both positive and
negative attitudes toward the item in question. Attitudes are
judgments. They develop on the ABC model (affect, behavior,
and cognition). The affective response is an emotional
response that expresses an individual's degree of preference
for an entity. The behavioral intention is a verbal indication or
typical behavioral tendency of an individual. The cognitive
response is a cognitive evaluation of the entity that constitutes
an individual's beliefs about the object. Most attitudes are the
result of either direct experience or observational learning
from the environment.
Behavioral
Informational – tendencies to
Emotional
– beliefs and behave in a particular
– feelings about an
information about the manner towards an
object
object object (usually
behavioral intentions)
Compensation
Career opportunities
HISTORY OF JOB SATISFACTION
Remarkably accurate
Advancement
Supervision
Coworkers
THE EFFECT OF JOB SATISFACTION ON
EMPLOYEE PERFORMANCE
Satisfaction and Productivity
Satisfied workers aren’t necessarily
more productive.
Worker productivity is higher in
organizations with more satisfied
workers.
Satisfaction and Absenteeism
Satisfied employees have fewer
avoidable absences.
Satisfaction and Turnover
Satisfied employees are less likely to
quit.
Organizations take actions to cultivate
high performers and to weed out lower
performers.
HOW EMPLOYEES CAN EXPRESS
DISSATISFACTION
DESTRUCTIVE TO CONSTRUCTIVE
EXIT VOICE
PASSIVE TO ACTIVE
NEGLECT LOYALTY
ORGANIZATIONAL CITIZENSHIP
BEHAVIOUR (OCB)