INTRODUCTION

• Fast Food Franchiser

• Opened its first shop in 1950
• Operated by independent franchises
 THE TRAINING
PROGRAMS
• Six week program (including formal courses
& job )
• Courses included :
o Range from the fermentation process till the
correct selection of oil , equipment and
planning etc.
o Trainees are tested with series exams and are
required to achieve certain level of
proficiency
 MANAGEMNT
TRAINING PHASE
 Blue Collar Employees are converted into
professional managers
 Franchises carry out managerial tasks such
as :
• Interviewing and selecting the employees
• Rating their job performances
• Training the employees to use supplies
and selling techniques
 A record is kept of each trainee’s progress
with weekly training reports
FACULTY OF DUNKIN’ DONUTS
UNIVERSITY
Consists of :
• Training Director
• 2 assistants
• Technical , financial and Marketing Executive

There is a local company owned outlet for On the Job Training Process

Training does not end with graduation from the Dunkin’

Donuts University
Many graduates become owners of multiple franchise
outlets
MARKETING CHANNEL
FLOWS
• Ownership Flow
• Information Flow
• Risk Taking Flow
 SALES AND
MARKETING CRITERIA
• Sales Competency : sales people
should have technical proficiency
• Future Growth Prospects : The
company should schedule regular
regional and national training
seminars
 COMPANY
SNAPSHOT
 More than 3 MILLION customers per day
 52 VARIETIES of donuts
 More than a dozen coffee beverages as well as an array of bagels, breakfast
sandwiches and other baked goods.
 At the end of 2011, there were 10,083 Dunkin' donuts stores worldwide, including
7,015 franchised restaurants and 3,068 international shops in 32 countries.
WHY WERE THEY
SUCCESSFUL?
1. STRONG FRANCHISE REPUTATION
2. PROVIDED STRONG SUPPORT

• FRANCHISE TEAM AND ADVISORY COUNCIL

• Newsletter, Meetings, Toll-free phone line,
Grand opening, Security/safety procedures,
Field operations/evaluations. All franchisees
participate at the District Advisory Councils,
and elected franchisee representatives
participate at the Regional and Brand Advisory
Councils. Together with the Dunkin' Team, the
advisory councils focus on issues that impact
franchisees and the brand.
Support

Training
What suggestions
do you have for
improvements?
 Create more awareness about the
training programme
Create booths in high schools and
colleges
Part time training for students
Training to deliver Donuts faster , which
will provide competitive advantage.
Empower and support employees and
franchisees to create new dishes.
THANK YOU