DISIPLINA MUNA

CHANGING THE HEARTS AND MINDS OF THE FILIPINO

What is DISCIPLINE?
•the practice of training people to obey rules
or a code of behavior, using punishment to
correct disobedience.
OUR CORE ISSUES AS A PEOPLE
APATHY IS A POWERFUL THING
(Walang Pakialam)
IT’S THE CULTURE OF DOG EAT DOG
(Dapat ako ang mauna)
THE WRONG THING IS THE NORM
(Mali na nga Galit pa)
NO LOVE FOR COUNTRY, NO LOVE FOR OTHERS
(Puro salita lang, kulang sa gawa)
MEDIOCRITY FOR FILIPINOS
(PWEDE NA YAN/OK LANG YAN)
 PASSIVE OUTLOOK
(GANYAN TALAGA EH)
THE ENTITLED PINOY MENTALITY
(Kilala mo ba Ako?)
THERE IS HOPE
WHEN YOU KNOW
ITS BEEN DONE
BEFORE
(May pagasa pa habang may buhay)
SINGAPORE
KUNG KAYA NG IBA BAKIT TAYO HINDI?
SUBIC
MARIKINA
DAVAO
WHAT IS THE ROLE OF THE
DILG?
 PRINCIPLES BEHIND
DISIPLINA MUNA
• Real change can not happen to this country if we
do not change ourselves.

• People have to take part in the process and it

starts by changing mind-sets.

• Government can not do it alone, there has to be

a consensus from all sectors, from all walks of life.

• There has to be a change in our belief system where discipline

and the strict enforcement of the rules becomes the norm,
only then will we experience change that is profound and long lasting.
How do we do that?

A Campaign for a
Culture of Discipline
M
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A
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H
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PILLAR 1

ROAD CLEARING

The LGU Road Clearing operations

and the 60 day timetable.
PILLAR 2

OPLAN L!STO
Listong Pamilyang Pilipino
Listong Pamayanan
Listong Pamayanang Lokal

Oplan Listo is the DILG’s program

to ensure that LGUs are ready
when typhoons and other disasters
strike.
PILLAR 3

ANTI SMOKING

Executive Order 26 provides for

the establishment of smoke-free
environments in public and
enclosed spaces.
PILLAR 4

EASE OF DOING BUSINESS/

ANTI-RED TAPE

Ease of doing business

compliance with the EODB Act
where permits must be released
in 3 days,etc.
PILLAR 5

LIQUOR BAN

Liquor ban is following the Davao City

model of not selling alcohol at 2AM
onwards, no drinking in public,
no shirtless on the streets,etc.
PILLAR 6

TOURIST SPOTS
CLEANUP

Following the directive of

President Duterte, Manila Bay,
Boracay and all other tourist spots
have been undergoing rehabilitation.
PILLAR 7

FUNCTIONAL BARANGAY
ANTI-DRUG ABUSE COUNCIL

This is the intensified efforts of the

government to curb the proliferation
of illegal drugs in all barangays.
HOW DO WE INTEND TO PROPAGATE?

1. Messaging and content will target 3 audience types:

A. The Youth (First time voters and future generation)
B. The Yuppies (The upper middle working class and
the group that are considered to be opinionated and
have the purchasing power.
C. The regular Juan (The majority, the general public)

2. The efficient usage of TV, Radio, Broadsheets and Social

Media.
HOW DO WE INTEND TO PROPAGATE?
3. We set up partnerships with big business, civil society
and civic groups like the Rotary, Jaycees, Religious
groups and Non-government organizations.

4. Tie up with the Ads Standards Council For Responsible

Advertising and their partners.

5. Coordination and cooperation between National

Government Agencies and Local Government Units.
SUPPORT FROM AD STANDARDS COUNCIL

They have pledged to participate and assist the government

in helping with production and technical know-how for the
duration of the campaign and the implementation of the
communications plan.

They see this as an opportunity to help the country in

attaining its long term goals.
PARA SA BAYAN.
Official Logo
HOW CAN YOU HELP?
NOW WHAT IS DISCIPLINE TO YOU?
(ANG PAGBABAGO NAGSISIMULA SA PAGIISIP)
• IT IS THE CONVICTION TO DO WHAT IS RIGHT
EVEN IF ITS EASIER NOT TO OR NO ONE IS
WATCHING.

• IT IS KEEPING WHAT IS RIGHT WHEN RIGHT AND

SET RIGHT WHEN WRONG.
NOW WHAT IS DISCIPLINE TO YOU?
(ANG PAGBABAGO NAGSISIMULA SA PAGIISIP)
• DO THE SMALL THINGS RIGHT
• MAKE A LIST AND FOLLOW THEM NO MATTER WHAT
• BE ON TIME
• MEAN WHAT YOU SAY AND SAY WHAT YOU MEAN
• LOVE YOUR PARENTS BUT IF THEY ARE DOING
SOMETHING WRONG TELL THEM… NICELY
NOW WHAT IS DISCIPLINE TO YOU?
(ANG PAGBABAGO NAGSISIMULA SA PAGIISIP)

THINK GOD,
ALL THE TIME!
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