In the previous lesson, we identified some of

the people in the media and discussed how

they become producers of media. For this
lesson we shall cite and earn the nature of
their work.
Print media is a form of media
where information is disseminated
and circulated through paper
publications.
1. Journalist. People who are classified
as either a correspondent or as a
reporter are journalist. As a
correspondent, a journalist makes a
thorough research of the assigned
topic or beat and write the news.
As a reporter, a journalist reports
about the details of an event or
situation. In general, the journalist tells
exactly what happened and when, who
are involved, how or why this incident
or event will affect others.
2. Writers and Authors. A writer should
thoroughly research the subject he is
writing about so that the information
presented is comprehensive. A writer is
identified as a journalist if he writes about
significant national or global news.
However, a writer also writes feature stories
about people, events, places, gadgets, and
other interesting subjects in major dailies or
magazines. A feature writer focuses more on
topics of general or human interest such as
lifestyle, fashion or culture.
A writer employs a creative and literary
style. An author on the other hand,
writes papers that are more scholarly
and academic in nature, like textbooks or
a novel.
3. Editors. A editor’s responsibility is to ensure
that the author’s work is worth publishing.
This means that the article is not only relevant
but is also well written uses an effective
writing style, and shows good command of
grammar and language. The editor should see
to it that the article is objective and factual.
4. Layout artist and Graphic artist. A person
who is responsible for the overall
presentation of a printed material, from text
to images. A layout artist becomes a graphic
artist when he sets out the graphics of the
material based on a publication guidelines.
5. Photographers. Using a camera, a
photographer artistically capture images
that will be used to a accompany a written
material or to visually represent a concept of
idea.
6. Art directors. The one who is in-charge of
the overall concept of the material in terms
of art, design, and graphic is the art director.
He oversees and supervises the pool of
layout artists and photographers.
7. Publisher. They are the ones responsible
for financing and handling the cost of
production in order to print a material, like
newspapers, textbooks, or magazines.
Broadcast media is the most
widely used form of information
dissemination, airing programs
for television and radio.
1. Reporter. He is in-charge of
delivering the news to the public. A
reporter is sent to cover an event
and give the feedback to the
audience.
2. News anchor. His work is similar to that of a
reporter. The difference is that the news
anchor delivers the news in a studio, either
through TV or radio program in real time. A
news anchor can give relevant commentaries
related to the topic in his program. A news
anchor is also called newscaster.
3. TV or program host. The person who is in-
charge of facilitating or managing the flow of
the entire program, including conversations
with the guests is a program host for either is
a program radio. The host introduces the
different segments of the program and acts as
the program’s emcee.
4. Scriptwriter. A person in-charge
of writing the script for a TV or radio
show, movie or stage play is a
scriptwriter. The script he writes
becomes a storyline of the program.
5. Director. He supervises and
instructs the hosts and performers
in how they should perform, act or
move in the program based on the
script.
6. Producer. The person who
finances the show or movie is the
producer.
Have you ever watched a play or a
movie that moved you or left a lasting
impression on you? If you have, then
the actors did a good job of portraying
their roles in the story.
Do you watch soap opera
regularly? How did you feel about
the villain? If you ended up hating
the actor for his portrayal this
means that he is an effective actor.
When you see a movie, and you
react to it as if it was real, then
the actor has become an
effective medium because his
role was convincing.
Have you been influence to buy a
beauty or personal care product
because your favorite celebrities
are using it and you want to be as
attractive as them?
Also celebrities become a
medium by attracting consumers
like you to purchase a product
that they endorsed.
People are a form of
medium as they touch the
audience through the role
they play.
As celebrities and personalities
are a staple on TV or movies,
they make an impact on and
influence viewers.
They could also appeal to the
public to support a good cause,
such as giving donations to victims
of calamities. Lives of celebrities
can also be a source of inspiration.
According to Media Smarts, Canada’s
Centre for Digital Literacy, there are
good things about television. In its
online article, it stated that “television
is an inescapable part of modern
culture.”
Media Smarts cited that the people
rely on TV “for entertainment,
news, education, weather, sports,
and even music.”
Media Smarts suggests that it is
imperative to guide young children
when they watch, and that adults
should “model and teach them critical
thinking skills to become active,
engaged viewers.”
In the study made by Andre Carol et
al. (2009) on children’s television
programming in Canada, they found
out that the themes of television
shows influence children.
Their study participants are from ages 6-
12, who mostly watch programs that are
focused on social relationships and
learning. These children exhibited positive
behaviors as none sees shows that are
focused on fighting or violence.
Psychologist believe that violence
and profanity shown on television
or in movies can have a direct
negative influence on a child’s
behavior or sense of morality.
A child may grow up thinking that saying
vulgar words and showing no respect for
authority are normal or acceptable if they
always see it on TV. This is why it is crucial
that parents supervise their children when
they watch TV and surfing the internet for
proper guidance.
1. Dedicated and passionate. Working in the
media is a great responsibility. It requires
dedication and passion because having a wide
variety of audience that has a big of
expectations of what the media can deliver in
terms of content and presentation. Thus, those
who work in media can provide the best output
that would satisfy their audience.
2. Sociable and outgoing. Working in the
media requires meeting different types of
people. One needs to be sociable and
outgoing to get along with the people they
meet and work with, from the topnotch
celebrities and high-caliber directors to
members of the press and the fans.
3. Respectable and trustworthy. People who
work in media should be respectable and
trustworthy. They should deliver factual and
accurate information because people rely on
what the media says, whether in newspaper,
television, or over the radio. A respectable
image since they serve as role models of public
service.
4. Creative and dynamic. Being artistic and
creative allows people in the media to come up
with new and unique ideas. People view media
platforms not just a source of information but
also a form of entertainment therefore it is
essential that those people are flexible and can
think outside the box so they can offer
something different to the audience.
•They provide entertainment to the
audience.
•They provide people with information.
•They serve as a role models since most of
them are celebrities of known public
figures.
•People can get tired of the same old style,
which can lead to boredom or disinterest.
•People rely on the accuracy of information
given, but as humans, we can make
mistakes.
•People become easily disappointed when
they see a media personality misbehave.