Strategy - a course of action, including the

specification of resources required to achieve

a specific objective.
Concerned with theDecisions
Enhance the Competitiveness
Scope

Cost Time
“Based on current performancein
marketplace”
“Defines how we will meet our objectives”
“Sets allocation of resources to meet goals”
“Selects preferred strategic options to compete
within amarket”
“Provides a long-term plan for the
development of theorganization”
Missed Opportunities
Inappropriate Direction
Isolation of information in different systems.
Resource wastage
Planning
• e-Business
strategy Implementation Operation
• Implement
ation plan
 What type of eBusiness?
eBusiness
Strategy Why you want to develop
that type of e-business ?

Implementation How to develop the

Plan
chosen eBusinesstype?
Should be specific (time and figures)
 Profit Oriented (Improve Revenue Models)
 Cost Oriented (Beefficient)
 Client Oriented (Improve customer services)

“Reduce cost by
20% in 1 year”
“Increase client
satisfaction by 50%
in 2 years” “Increase revenue by
30% in 2 years”
ADVANTAGES DISADVANTAGES
Chance to capture High Cost
large markets Chance of failureis
high
Establishing abrand System may be
name obsolete
Exclusive strategic No supportservices at
alliances the beginning
Competitors may
follow the strategy
quickly
 Internal External
Factors Factors

Strength Weaknesses Opportunities Threats

What is your business sector?
Who are thecustomers?
What are the current practices of selling and
buying?
Who are the major competitors?
 How intense is thecompetition?
What e-strategies are used, by whom?
What are the existing and potential
partnerships fordeveloping e-Business?
 Strength Weaknesses
Interna

Factors

Original product Lack of IT expertise

Popular product NoWEB presence
Reputation for high
l

quality

Opportunities Threats
Externa

 Easy Accessibility forglobal  Competitors

Factors

market
 New trends
l

 Availability ofB2B market

places
 Internal
Strength (S) Weaknesses (W)
External
SO Strategies WO Strategies
Generate strategies Generate strategies here
Opportunities here that use that take advantage of
strengths to take opportunities by
(O) advantages of overcoming weaknesses
opportunities

ST Strategies WT Strategies
Generate strategies Generate strategies
here that use here that minimize
Threats (T) strengths to avoid weaknesses and
threats avoid threats
Benefits?
Costs?
Limitations?
Marketing?
Infrastructure? (Sell side & Buy side)
Which portal tojoin?
Survival -Companies in deep trouble and
need re-engineering, they have no choice.
Sustainability - Not yet in trouble, but, has
the foresight to see trouble coming. They
need to be proactive.
Growth -Ambitious and aggressive.
Reengineering is an opportunity to further
their lead over the competitors.
SWOT Analysis

Cost – Benefit – RiskAnalysis

Porter’s 5Forces
Analysis
Porter’s 5 Forces
 BusinessA
Customer Information

Virtual Business B
Customer
Organization Information

Customer Business C
Information
When a small company plans to import or export
products for the first time they often face a range of
complicated procedures, regulations, legislationand
other barriers.
Small companies with 5-10 employees do not have the
resources to support a dedicated foreign trade
department
As a result, many SMEs feels trading internationally is
very discouraging.
 They may be forced to use an external consultant (very
expensive) or lose a potentially valuable business
opportunity.
Ref :
https://books.google.lk/books?id=TzUYxvwW51EC&
lpg=PP1&pg=PA1380#v=onepage&q&f=false
An Innovative GlobalTrade Platform For SMEs,
Giordana Bonini
Includes the business processes involved in the
import-export cycle.
 This web based portal supports the SMEs to manage
the whole import/export process by integrating all the
steps from order to payment to delivery.
 Deal with all the information regarding taxation
calculations and details of service providers necessary
to carryout a foreign trade transaction.
 It also includes order confirmation, price
determination, digital transfer of documents,
agreement of the transaction’s terms and conditions,
and selection ofservice providers.
Should be based on state of the art technologies
as well as intelligent technologies.
Should incorporate all the necessary security
features to achieve data protection, integrity
and security.
It should not be just a simple marketplace.
Should be easy to use to retrieve information,
especially by non expert users such like SMEs.
Should include following major functional areas;
 marketing, legal, informatics, international payment
and logistics.
Offer buyer/seller contacts and related
information to obtain the best available
offer.
Intelligent systems that highlights the most
competitive serviceproviders
Calculate total price for a product when it
arrives at the export destination taking into
account charges such as insurance, freight,
import taxes, portfees.
Users can obtain export advice on the tax,
customs duties, legal and administrative
requirements for a specific product depending
on the country of origin and destination.
The exporter/importer can selectrelevant
delivery and paymentterms.
 Facilities to negotiate and manage different payment
methods and manage foreign exchange.
Produce and manage all the necessary transport
documents
Easily manage shipment requests
Need high security environment both physical &digital.
Digital security mechanisms should be properly in place
(protocols [HTTPS/ SSL], encrypted information
transmission, password protection, user id system, digital
signatures and acquire necessary digitalcertificates.)
CIA Features in DigitalSecurity
 Confidentiality – ensure that information is not accessed by
unauthorized parties
 Integrity – ensure that information is not altered by
unauthorized people in a way not detectable by authorized users
 Authentication – ensure that users are the people they claim to
be
Security is an important issue for the successful
implementation ofthe portal.
To guarantee the maximum level of trust, the
system should take the necessary measures to
ensure both high performance and system
protection.
 Digital signatures and proper mechanisms to allow
users to manage and exchange electronic documents.
(in order to certify the validity, the authenticity and
the ownership of any document transmitted over the
platform)
Security of the sensitive data
Social and business issues

Privacy is a sensitive issue in the

business context. We discuss privacy
on the basis of technical issues and
consumers’ concerns. To capture
data using digital systems and new
computational techniques for data
mining are easier
Use of personal data

1. The user’s data is reuse for finding

sales to existing customers and to know
their interest patterns.
2. This data is used for aggregation and
resale
From the customer’s side, many e-
commerce sites are doing silly activities
with their personal data. According to a
survey, there are 92% respondents told
that although E-commerce site liable to
keep personal data private but practically,
they disclose personal things.
Integrity of server machine
The E-commerce sites are not providing
the mechanism for the client to verify the
integrity of server machine.
Kinds of privacy concerns

1. Consumers are concerned about

unauthorized access due to security
breaches.
2. They are concerned about secondary
use – the reuse of their personal data
such as sharing the data with third parties.
 Data Protection and
Security

Alter password quickly

There are many chances to cheat the
online users using some tactic. For the
protection of privacy of user’s data, online
users must follow the practice to change
the password quickly.
Avoid the same password at
multiple sites
Never use a password which is
already in use. Many E-Commerce
site users use the same password for
multiple E-Commerce sites. This
gives a chance to access
their account if anyone gets their
account credentials from any other
site.
Check site authenticity
To ensure the authority of the
site, get the help from the search
engine (Google, Bing, Ask,
Yahoo). For the reliability of the
users, this will help to
authenticate the site.
Use the service of FAQs
An attentive study of FAQs is
helpful before starting online
process. Before placing the
order, one should at least read
FAQs for a lot of information
which the user may not be aware.