Documente Academic
Documente Profesional
Documente Cultură
— Unit 1 —
1
Chapter 1. Introduction
Why Data Mining?
Summary
2
Why Data Mining?
3
Evolution of Sciences
Before 1600, empirical science
1600-1950s, theoretical science
Each discipline has grown a theoretical component. Theoretical models often
motivate experiments and generalize our understanding.
1950s-1990s, computational science
Over the last 50 years, most disciplines have grown a third, computational branch
(e.g. empirical, theoretical, and computational ecology, or physics, or linguistics.)
Computational Science traditionally meant simulation. It grew out of our inability to
find closed-form solutions for complex mathematical models.
1990-now, data science
The flood of data from new scientific instruments and simulations
The ability to economically store and manage petabytes of data online
The Internet and computing Grid that makes all these archives universally accessible
Scientific info. management, acquisition, organization, query, and visualization tasks
scale almost linearly with data volumes. Data mining is a major new challenge!
Jim Gray and Alex Szalay, The World Wide Telescope: An Archetype for Online Science,
Comm. ACM, 45(11): 50-54, Nov. 2002
4
Evolution of Database Technology
1960s:
Data collection, database creation, IMS and network DBMS
1970s:
Relational data model, relational DBMS implementation
1980s:
RDBMS, advanced data models (extended-relational, OO, deductive, etc.)
Application-oriented DBMS (spatial, scientific, engineering, etc.)
1990s:
Data mining, data warehousing, multimedia databases, and Web
databases
2000s
Stream data management and mining
Data mining and its applications
Web technology (XML, data integration) and global information systems
5
What Is Data Mining?
6
Knowledge Discovery (KDD) Process
This is a view from typical
database systems and data
Pattern Evaluation
warehousing communities
Data mining plays an essential
role in the knowledge discovery
process Data Mining
Task-relevant Data
Data Cleaning
Data Integration
Databases
7
Example: A Web Mining Framework
8
Data Mining in Business Intelligence
Increasing potential
to support
business decisions End User
Decision
Making
Data Exploration
Statistical Summary, Querying, and Reporting
10
KDD Process: A Typical View from ML and
Statistics
11
Example: Medical Data Mining
12
Multi-Dimensional View of Data Mining
Data to be mined
Database data (extended-relational, object-oriented, heterogeneous,
Techniques utilized
Data-intensive, data warehouse (OLAP), machine learning, statistics,
14
Data Mining Function: (1) Generalization
15
Data Mining Function: (2) Association and
Correlation Analysis
Frequent patterns (or frequent itemsets)
What items are frequently purchased together in your
Walmart?
Association, correlation vs. causality
A typical association rule
Diaper Beer [0.5%, 75%] (support, confidence)
Are strongly associated items also strongly correlated?
How to mine such patterns and rules efficiently in large
datasets?
How to use such patterns for classification, clustering,
and other applications?
16
Data Mining Function: (3) Classification
17
Data Mining Function: (4) Cluster Analysis
18
Data Mining Function: (5) Outlier Analysis
Outlier analysis
Outlier: A data object that does not comply with the general
behavior of the data
Noise or exception? ― One person’s garbage could be another
person’s treasure
Methods: by product of clustering or regression analysis, …
Useful in fraud detection, rare events analysis
19
Time and Ordering: Sequential Pattern,
Trend and Evolution Analysis
Sequence, trend and evolution analysis
Trend, time-series, and deviation analysis: e.g.,
memory cards
Periodicity analysis
Similarity-based analysis
20
Structure and Network Analysis
Graph mining
Finding frequent subgraphs (e.g., chemical compounds), trees
family, classmates, …
Links carry a lot of semantic information: Link mining
Web mining
Web is a big information network: from PageRank to Google
21
Evaluation of Knowledge
Are all mined knowledge interesting?
One can mine tremendous amount of “patterns” and knowledge
Some may fit only certain dimension space (time, location, …)
Some may not be representative, may be transient, …
Evaluation of mined knowledge → directly mine only
interesting knowledge?
Descriptive vs. predictive
Coverage
Typicality vs. novelty
Accuracy
Timeliness
…
22
Data Mining: Confluence of Multiple Disciplines
Applications Visualization
Data Mining
23
Why Confluence of Multiple Disciplines?
25
Major Issues in Data Mining (1)
Mining Methodology
Mining various and new kinds of knowledge
Mining knowledge in multi-dimensional space
Data mining: An interdisciplinary effort
Boosting the power of discovery in a networked environment
Handling noise, uncertainty, and incompleteness of data
Pattern evaluation and pattern- or constraint-guided mining
User Interaction
Interactive mining
Incorporation of background knowledge
Presentation and visualization of data mining results
26
Major Issues in Data Mining (2)
27
What is a Data Warehouse?
Defined in many different ways, but not rigorously.
A decision support database that is maintained separately from
the organization’s operational database
Support information processing by providing a solid platform of
consolidated, historical data for analysis.
“A data warehouse is a subject-oriented, integrated, time-variant,
and nonvolatile collection of data in support of management’s
decision-making process.”—W. H. Inmon
Data warehousing:
The process of constructing and using data warehouses
28
Data Warehouse—Subject-
Oriented
29
Data Warehouse—Integrated
Constructed by integrating multiple, heterogeneous data
sources
relational databases, flat files, on-line transaction
records
Data cleaning and data integration techniques are
applied.
Ensure consistency in naming conventions, encoding
structures, attribute measures, etc. among different
data sources
E.g., Hotel price: currency, tax, breakfast covered, etc.
When data is moved to the warehouse, it is
converted.
30
Data Warehouse—Time Variant
31
Data Warehouse—Nonvolatile
32
OLTP vs. OLAP
OLTP OLAP
users clerk, IT professional knowledge worker
function day to day operations decision support
DB design application-oriented subject-oriented
data current, up-to-date historical,
detailed, flat relational summarized, multidimensional
isolated integrated, consolidated
usage repetitive ad-hoc
access read/write lots of scans
index/hash on prim. key
unit of work short, simple transaction complex query
# records accessed tens millions
#users thousands hundreds
DB size 100MB-GB 100GB-TB
metric transaction throughput query throughput, response
33
Why a Separate Data Warehouse?
High performance for both systems
DBMS— tuned for OLTP: access methods, indexing, concurrency
control, recovery
Warehouse—tuned for OLAP: complex OLAP queries,
multidimensional view, consolidation
Different functions and different data:
missing data: Decision support requires historical data which
operational DBs do not typically maintain
data consolidation: DS requires consolidation (aggregation,
summarization) of data from heterogeneous sources
data quality: different sources typically use inconsistent data
representations, codes and formats which have to be reconciled
Note: There are more and more systems which perform OLAP
analysis directly on relational databases
34
Data Warehouse: A Multi-Tiered Architecture
Monitor
& OLAP Server
Other Metadata
sources Integrator
Analysis
Operational Extract Query
DBs Transform Data Serve Reports
Load
Refresh
Warehouse Data mining
Data Marts
materialized
36
Extraction, Transformation, and Loading
(ETL)
Data extraction
get data from multiple, heterogeneous, and external
sources
Data cleaning
detect errors in the data and rectify them when possible
Data transformation
convert data from legacy or host format to warehouse
format
Load
sort, summarize, consolidate, compute views, check
integrity, and build indicies and partitions
Refresh
propagate the updates from the data sources to the
warehouse
37
Metadata Repository
Meta data is the data defining warehouse objects. It stores:
Description of the structure of the data warehouse
schema, view, dimensions, hierarchies, derived data defn, data
mart locations and contents
Operational meta-data
data lineage (history of migrated data and transformation path),
currency of data (active, archived, or purged), monitoring
information (warehouse usage statistics, error reports, audit trails)
The algorithms used for summarization
The mapping from operational environment to the data warehouse
Data related to system performance
warehouse schema, view and derived data definitions
Business data
business terms and definitions, ownership of data, charging policies
38
Chapter 4: Data Warehousing and On-line
Analytical Processing
39
From Tables and Spreadsheets to
Data Cubes
A data warehouse is based on a multidimensional data model
which views data in the form of a data cube
A data cube, such as sales, allows data to be modeled and viewed in
multiple dimensions
Dimension tables, such as item (item_name, brand, type), or
time(day, week, month, quarter, year)
Fact table contains measures (such as dollars_sold) and keys
to each of the related dimension tables
In data warehousing literature, an n-D base cube is called a base
cuboid. The top most 0-D cuboid, which holds the highest-level of
summarization, is called the apex cuboid. The lattice of cuboids
forms a data cube.
40
Cube: A Lattice of Cuboids
all
0-D (apex) cuboid
time,location,supplier
3-D cuboids
time,item,location
time,item,supplier item,location,supplier
41
Conceptual Modeling of Data
Warehouses
Modeling data warehouses: dimensions & measures
Star schema: A fact table in the middle connected to a
set of dimension tables
Snowflake schema: A refinement of star schema
where some dimensional hierarchy is normalized into a
set of smaller dimension tables, forming a shape
similar to snowflake
Fact constellations: Multiple fact tables share
dimension tables, viewed as a collection of stars,
therefore called galaxy schema or fact constellation
42
Example of Star Schema
time
time_key item
day item_key
day_of_the_week Sales Fact Table item_name
month brand
quarter time_key type
year supplier_type
item_key
branch_key
branch location
location_key
branch_key location_key
branch_name units_sold street
branch_type city
dollars_sold state_or_province
country
avg_sales
Measures
43
Example of Snowflake Schema
time
time_key item
day item_key supplier
day_of_the_week Sales Fact Table item_name supplier_key
month brand supplier_type
quarter time_key type
year item_key supplier_key
branch_key
branch location
location_key
location_key
branch_key
units_sold street
branch_name
city_key
branch_type
dollars_sold city
city_key
avg_sales city
state_or_province
Measures country
44
Example of Fact
Constellation
time
time_key item Shipping Fact Table
day item_key
day_of_the_week Sales Fact Table item_name time_key
month brand
quarter time_key type item_key
year supplier_type shipper_key
item_key
branch_key from_location
all all
46
Multidimensional Data
Office Day
Month
47
A Sample Data Cube
Country
sum
Canada
Mexico
sum
48
Cuboids Corresponding to the
Cube
all
0-D (apex) cuboid
product date country
1-D cuboids
49
Typical OLAP Operations
Roll up (drill-up): summarize data
by climbing up hierarchy or by dimension reduction
Drill down (roll down): reverse of roll-up
from higher level summary to lower level summary or
detailed data, or introducing new dimensions
Slice and dice: project and select
Pivot (rotate):
reorient the cube, visualization, 3D to series of 2D planes
Other operations
drill across: involving (across) more than one fact table
drill through: through the bottom level of the cube to its
back-end relational tables (using SQL)
50
Fig. 3.10 Typical OLAP
Operations
51
Data Warehouse Usage
Three kinds of data warehouse applications
Information processing
supports querying, basic statistical analysis, and reporting
using crosstabs, tables, charts and graphs
Analytical processing
multidimensional analysis of data warehouse data
supports basic OLAP operations, slice-dice, drilling, pivoting
Data mining
knowledge discovery from hidden patterns
supports associations, constructing analytical models,
performing classification and prediction, and presenting the
mining results using visualization tools
52
From On-Line Analytical Processing
(OLAP)
to On Line Analytical Mining (OLAM)
Why online analytical mining?
High quality of data in data warehouses
53
Chapter 4: Data Warehousing and On-line
Analytical Processing
54
OLAP Server Architectures