The Information

in the
Modern Age
MEDIA AND INFORMATION LITERACY

Teacher: Mr. Edwin T. Salvanera

Presented by: Lovely Angeles/Hanseleo Bonifacio
Information
-defined as facts or details about a
subject.

Acquiring information has never

been as easy as it is today. Before,
people spend a lot of time, effort, and
money on research. Today ,information
is just at the tip of the fingertips.
 Advancement in technology have led
to an insurmountable availability of
information and a more convenient
means of accessing them. However, it
raises issues of credibility of the
available information, requiring rigorous
filtering of information and verification.
Information literacy aims to solve this
issue.
 There are four skills necessary to be information
literate.

 First is to be able to recognize when information

is needed .

 Second is to have the ability to locate and

access said information.

 Third is being able to evaluate or assess said

information.

 And lastly the ability to use the needed

information effectively
Recognize the need for Ability to locate
information and access

Information literate

Ability to use the

Able to assess and
needed information
evaluate
effectively
An information literate in individual is able to:

 Determine the extent of information needed

 Access the needed information effectively and
efficiently
 Evaluate information and it's sources critically
 Incorporate selected information into one's
knowledge base
 Use information effectively to accomplish a
specific purpose
 Understand the economic, legal, and social
issues surrounding the use of information, and
access and use information ethically and legally
Technology literate student should be able
to:

1.Demonstrate an understanding of concepts

underlying hardware, software, networking
connectivity and in the use of computers and
application.

2. Demonstrate an understanding of ethics

and safety issues in using electronic media
and responsible use of technology, and;
 3. Use technology for communication,
research and collaboration and problem-
solving. With proficient technology skills,
students should be able to locate, collect,
synthesis, and evaluate information from a
variety of digital resources, and use
telecommunication and other media to interact
or collaborate with peers, expert's, and other
audiences.
The information needs

Information Today INC defines information

need as the motivation people think and feel
to seek information. It is the reason why
people go out their way to find answers to
their questions, or solution to their problems.
 Since it is such a broad subject, information
needs can be further divided into two,
demands and wants according to the
University of Washington.

Demands Wants

INFORMATION
NEEDS
Information Demands

refer to the requirements of

information, wants deal with the
desire to have information.
 It is important to distinguish the distinction
between the two further understand the
concept of information needs. Taylor, (1968)
explain that there are four points along the
need continuum;
Actual but Formal
Unexpressed statement
need of the need
Consious
Comprised
Description
need
Of the need
The Communication of Information

If information gives meaning to a subject then, the

communication of information is operationally defined
by the University of Washington as the transfer of
meaning.

Meltzer (1971) said that communication of

information requires an understanding of the data.
Transferring information from one party to another
cannot be considered communication of information
data is not understood. This calls the need for proper
evaluation of data.
 This evaluation goes further than just
verifying the credibility of information, it also
allows one to have a complete understanding
of the data before it can be communication.
Deciphering the meaning of information is the
true task of the communication of information.
The Ethical Use of Information

The scholar's define ethics as the branch of

philosophy that involves systematizing,
defending, and recommending concepts of
right and wrong conduct.

Ethics gives a predetermined set of

guidelines based on a code of morality that
people in the society will follow.
 While ethics may vary depending on a
number of factors, it’s core remains the same,
man-kind’s concept of right and wrong.

1. GIVE CREDIT WHERE CREDIT IS DUE

The abundance of information is because of
the huge number of content contributors. It is
important that an individual’s work or
knowledge is given credit when someone uses
it as material. Failing to recognize them or
claiming other’s work, as one can see, is not
just unethical; it can also mean legal
repercussions.
2. PRACTICE DUE DILIGENCE
Wherever people come across information,
they must validate its authenticity.
It is important to in find out if the source of
information is credible and is based on facts
and research.
Doing due diligence before accepting
information is necessary to filter out false or
misleading data.
3. RESPECT EVERYONE’S PRIVACY

It is true that privacy is becoming more and more

difficult to uphold in this information age. While users
may not have control about what their friends share
online, they do have control over what they put out
onto the virtual space. While it is not wrong to
express oneself, it is not necessary that users share
every minor details of their life on the social media
accounts. This behavior does not only take up
valuable storage space on the cyberspace, it also
raises security concerns. In addition to this, users
should not share personal information about
someone else without their consent.
4. SEPARATE FACTS FROM OPINION

The beauty of information is today’s digital

age is it use of the so – called big data or content
pooling by individuals, but it also has its curse.
Everyone with access to The internet can
contribute to the web of information. If users
decide to do so, then they have to separate facts
from opinion. Users should not publish personal
beliefs and claim that they are right without
proper research. They must only consider
information and not abuse it.
Give Credit Practice Respect Separate
where due everyone’s facts from
credit is diligence privacy opinion
due
THANK
YOU!!