RESEARCH ARTICLE

THE ROLE OF HRM IN DEVELOPING AND

IMPLEMENTING CSR STRATEGY
STUDY PROBLEM STATEMENT

• The aim of the research is to focus on the link between HRM and CSR; what is the role
of HRM in achieving CSR goals and how the role of HRM in CSR is understood and dealt
with in both HR and CSR functions. This study aims to find the possible gap that there
exists between these two functions in this matter as well as to provide understanding
and provoke conversation about how and why this gap should become more narrow
THEORETICAL FRAMEWORK
 administrative expert
role

the role of HRM in employee champion

implementing CSR objective role

HRM
CSR change agent role

the role of HRM in strategic partner

developing CSR objective role

Organizational and contextual

factors affecting the roles of HRM
in CSR
 What is the role of HRM in developing internal and external
CSR objectives?
Internal CSR strategies can consist employee-related strategies including equality and diversity, work life
balance, personal wellbeing and women in leadership training.These strategies included promoting women’s
leadership development, training underperformed employees and monitoring wellbeing issues of employees.
This types of strategies specially used in banking industries.

External CSR strategies consist of matters that impact on external stakeholders, such as community projects
including sustainable sourcing, rescue operations and sponsoring sports. And
HR polices to understand the important role of employee development and reflecting it in the employees’
behavior.
 What is the role of HRM in implementing CSR objectives?
This part is focuses on the role of HRM in implementing CSR goals and it is based on the three key roles of
model:
administrative expert role = The administrative expert role of HR means creating and managing
organizational infrastructure it example is staffing, training and rewarding.

employee champion role = HR can be understood as champions of employees, who are linking the
contributions of employees to the organization’s success. HRM can be instrumental in increasing employees’
motivation, engagement and commitment to CSR.

change agent role = Change agent role refers to management of transformation and change, the role of HR
professionals in this case is to help in identifying and implementing processes for change.