QUALITATIVE

RESEARCH
WHAT IS QUALITATIVE RESEARCH?

• is a scientific method of observation to gather non-numerical data. This type of

research "refers to the meanings, concepts, definitions, characteristics,
metaphors, symbols, and description of things" and not to their "counts or
measures". This research answers why and how a certain phenomenon may
occur rather than how often. Qualitative research approaches are employed
across many academic disciplines, focusing particularly on the human elements
of the social and natural sciences; In less academic contexts, areas of
application include qualitative market research, business, service
demonstrations by non-profits, and journalism.
 LEARNING OUTCOMES FOR THE UNIT

• Demonstrate understanding of the importance of research in daily life

• Use appropriate kinds of research in making decisions.
• Demonstrate understanding of the kinds, characteristics, uses, strength, and weaknesses of qualitative research.
• Demonstrate the importance of qualitative research across fields of inquiry.
• Decide on suitable qualitative research in different areas of interest.
• Formulate the statement of research problem clearly.
• Demonstrate understanding of the criteria in selecting, citing, and synthesizing related literature
• Demonstrate understanding of the ethnical standards in writing related literature and conducting research.
• Select, cite, and synthesize related literature properly.
• Demonstrate understanding of qualitative research designs pertaining to a description of a sample, data collection and analysis
procedures(such as surveys, interviews, and observations), and the application of creative design principles for execution
• Describe qualitative research designs, samples, and data collection and analysis procedures.
T H E N AT U R E A N D
I M P O R TA N C E O F
RESEARCH
THE FUNDAMENTAL AND
SIGNIFICANCE OF RESEARCH
According to Donna M. Mertens, research is a “systematic inquiry that is designed to collect,
analyze, and interpret data to understand, describe, or predict phenomenon”. Simply put, research
is very different from other ways of knowing or understanding the world (that is, through
common sense, interpretation, or evaluation) because it involves a scientific, methodolical, and
well-structured process.
Among the factors that determine the success of a research is its ability to find anwers and
solutions to real-world problems. The findings of many research studies have benefited countless
people. Many research studies have been responsible for discovering and creating medical
breakthroughs, advances in technology, and misunderstanding and solving problems in education,
business, economy, and society.
THE FUNDAMENTAL AND
SIGNIFICANCE OF RESEARCH
1. Research gathers relevant information and produces novel
knowledge.
2. Research improves the quality of life.
3. Research promotes understanding of history
4. Research contributes to one’s personal and professional
development
CHARACTERISTICS OF GOOD
RESEARCH
• Research is realistic as it requires you to gather data and obtain as much information about the
area of study.
• Research is analytical as the process is conducted in a scientific, systematic, and structured
manner using standard methods.
• Research provides possible solutions to real-world problems and offers potential technological
advancements and developments.
• Research offers practical, innovative, and novel solutions and contributions to different bodies
of knowledge.
• Research is a scholarly work as it follows the highest ethical standards.
RESEARCH PROCESS

1. Define your topic

2. Formulate your problem statement
3. Conduct a review of related literature
4. Determine the theoretical framework for your study
5. Develop a research strategy or design
6. Collect your data
7. Validate your research design and analyze your data
8. Write and revise your research paper
9. Defending and Disseminating the results of your study
ETHICS IN RESEARCH

Is a set of moral principles that distinguish between acceptable and

unacceptable behavior. Ethics must always be observed when doing
research. Ethics in research is partly about establishing a good relationship
with your subjects and intervieews, among others. Subjects should be
treated with respect and should be informed about their rights as
interviewees. Further, the response of interviewees should be kept
confidential. In addition, you can also demonstrate ethics by being
responsible for data handling and management.