Documente Academic
Documente Profesional
Documente Cultură
Assistant Professor
SBM, NMIMS
Full time MBA Year –Trim II: 1.5 credits ( 50 marks)
Goals
Exhibit ability to organize written thoughts into coherent narratives
1. Writing to an audience
2. Types of business messages
3. Letters and memos: formats and structure
4. Persuasive writing in business messages
5. Email etiquette
6. Types of reports
7. Proposal writing – I
8. Proposal writing – II
9. Group exercise on reports and proposals
10. Feedback on group exercise & responsible writing in social media
Group assignment - 15%
Mid term examination – 15%
End term examination – 20%
Communication At Work, By Ronald B. Adler and J.M. Elmhorst, McGraw
Hill Companies, Toronto.
Business and Administrative communication. By Kitty O. Locker, Irwin
McGraw Hill, Toronto
Excellence in Business Communication. By John V. Thill and Bovee
Courtland, Prentice Hall International Inc. New Jersey.
Model Business Letters. By L. Gartside revised by S. Taylor, Pitman
Publishing, London
William Strunk Jr., and E.B. White, Elements of Style, New York:
Macmillan, 1979
High
I
N Advocates
F Decision
L Makers
U
E
N
C
E Gatekeepers Accountants
Low
DECISION MAKING High
Gatekeeper: A gatekeeper has the power to stop your message before it gets implemented or act on. They can
either be inside the organization as well as outside your organization and can prove to be difficult.
Accountant: The accountant audience is a stock taking audience who has power to pay close attention to your
message and may derail your message by evaluating its value, though they might not have the power to stop the message.
Decision maker/primary audience: Your primary audience has the power to decide whether to
accept your recommendations or not. It is important to notice that the primary audience may sometimes be influenced
by a gatekeeper or an accountant or even an advocate, so it is important that all such messages are drafted carefully.
SENDER
SENDER
Perception
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
CONTEXT
CONTEXT
FEEDBACK
FEEDBACK
FEEDBACK
CONTEXT
Do you want to update your audience or give some routine news?
Inform - direct approach.
Do you want to give the audience some routine bad news?
Inform - indirect approach
Do you want the audience to act immediately on a bad news?
Persuade
1. Module 2: Adapting your message to your audience (Attached)
By: McGrawHill Publication