Universidad Técnica Federico Santa María

Departamento de Informática

MTI-450
Innovación del Negocio Basado en TI

Jorge Díaz
Pierina Riffo
Alejandro Uribe
Mauricio Rodríguez
 Introduction

• Procurement market of local grocery stores thru

sales wholesaler market.
• The analyzed company, doesn’t have any visible e-
commerce initiatives.
• The company have 69 stores in Chile
The company
 Company
1. Wholesaler Supermarket.
2. Web Site
3. Online catalog (download and send by
email)
4. Call Center
5. Store seller
6. Complaints form
7. Social Network
 Present e-commerce
initiatives

• IS -> ERP (Finance, sales, inventory,

Human resources)
• IOIS -> Sell-Side
• WAVE 1
 Proposed innovative e-
commerce initatives

1. Distribution and sales online.

• IS: ERP (Inventory + sales) + B2C platform
• IOIS: Sell-Side
• Wave: 1 (Integration of electronic transactions to internal
functions)
• Benefits:
 Sales increase
 Loyalty
 Data analysis
 Online stock management
 Proposed innovative e-
commerce initatives

2. CRM (customer relationship management)

• IS: CRM
• IOIS: Sell-Side
• Wave: 2 (Intra-enterprise management systems integration)
• Benefits:
 Automation and management of customers relationship.
 Improve customers loyalty campaigns.
 Improve products offers.
 Market segmentation.
 Proposed innovative e-
commerce initatives

3. Supply chain
• IS: SCE (Supply chain execution)
• IOIS: Sell-Side
• Wave: 3 (Integration of management systems to operations)
• Benefits:
 To know the orders place and delivery date.
 Shipping optimization and control.
 Transport costs.
 Proposed innovative e-
commerce initatives

4. Warehouse
• IS: ERP (Enterprise resource planning, inventory module) .
• IOIS: Sell-Side
• Wave: 3 (Integration of management systems to operations)
• Benefits:
 Inventory control optimization.
 Proposed innovative e-
commerce initatives

5. Business model change

• IS: ERP + B2B + B2C
• IOIS: MarketPlace
• Wave: 4 (value Chain Integration)
• Benefits:
 To create online marketplace.
 Inventory elimination.
 Showrooms elimination.
 Human resources cost reduction.
 Conclusion

• The main purpose of this work is analyze the e-

commerce initiatives, applying concepts learn in the
class.

• Using e-commerce companies can have a competitive

advantage compared with others which can not.