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Advertising
Pre Independence
• Press advertisements – largely imported
goods which had reached Indian shores
• B.Dattaram Ad agency
• ITC Launches Gold Flakes
• First Foreign Owned Ad Agency
• (Gujarat Advertising and Indian Advertising,
Alliance Advertising, Tata Publicity, D J Keymer
gives rise to Ogilvy & Mather and Clarion)
• JWT in India – General Motors
1930’s
• Media boom
• Special magazines
• 2nd Asian Advertising Congress
at New Delhi
• Lifestyle studies, positioning
• Rural marketing
• Agencies O&M, Mudra, Grey
1980’s
• Indianisation of western advertising
• Public sector advertising
• Expansion and diversification of
agencies
• Aug 15th 1982 – Colour TV introduced
• Radio commercials introduced
• NRS III by IMRB
• Colour Printing more popular (A&M
magazine)
Cont’d
• DD Audience surveys
• Movie channels and pay channels
• FM Radio
• Emphasis on Brand Equity
• Internationalisation of Advertising
• NRS V
• IRS survey
• Consumer Tracking and Satisfaction
studies
2000
• NRS VI
• Internationalisation of domestic
agencies
• Net Advertising
• The role of the advertising
agency – changing to that of a
marketing consultant