TYPES OF MEDIA

We have Print Media, Film/Cinema, Broadcast

Media, Video Games
 Print Media
- Also known as press, this type of media refers
to materials that are written and are physically
distributed.
- The most significant event in the history of
printing is the invention of the printing press
by Johannes Gutenberg in 1440.
- Print media can either be in a form of a book,
a newspaper, or a magazine.
- Print media enriches the soul. It brings you to
“worlds” beyond your imagination.
Film/Cinema
- Film as a media form is one that is considered
impressionable and has a cathartic effect to its
audience.
- Films are very important cultural artifacts because, like
books, they reflect the desires, ideologies, and
sensibilities of the culture to which they originate from.
- But movies are not exact reflections of life. They only
show you a particular perspective of it so that you may
also develop alternative ways of looking at the world.
Broadcast Media
- One of the most distinctive characteristic of the
broadcast media is their ubiquity.
- They are considered “household” media because
they can be found in practically any corner of a
home.
- Two forms --- radio and television.
Broadcast Media
Radio – was the first electronic mass medium and
precursor of television.
- Radio was the “young people’s media”.
- Broadcasting has also started to conquer the
Internet and mobile technology through
Internet-based and television.
Video Games
- It continue to grow popularly to both young and old
because of their increased interactivity and
interconnectivity,
-From game consoles to personal computers to internet
to cell phones.
- The internet on the other hand, is a development in
media technology that is at the heart of all the
convergence that you see in occurring in traditional
media.
Media Convergence
- Means the combination of various elements to
create a new whole.
- It is a trend that cannot be done away with
because the audiences are getting more
fragmented.
- A way of breaking down barriers that separate
each traditional media.
 MEDIA
AND INFORMATION
SOURCES
We have, Indigenous, Library and Internet
What is Indigenous?

- Originating or occurring
naturally in a particular
place, native.
Indigenous Knowledge - It is the knowledge that is
unique to a specific culture, society; most often it is not
written down.
Indigenous Communication – Transmission of
entertainment, news, persuasion, announcements, and
social exchanges of every type—it is an important aspect of
culture and the means by which a culture is preserved,
handed down, and adapted.
Indigenous Media - may be defined as forms of media
expression conceptualized, produced, and circulated by
indigenous peoples around the globe as vehicles for
communication.
Forms of Indigenous Media
•FOLK OR TRADITIONAL MEDIA
•GATHERINGS AND SOCIAL ORGANIZATIONS
•DIRECT OBSERVATION
•RECORDS (WRITTEN, CARVED, ORAL)
•ORAL INSTRUCTION
What is Library?
- A place in which literary, musical,
artistic, or reference materials (such as
books, manuscripts, recordings, or films)
are kept for use but not for sale.
4 Major Types of Libraries

•ACADEMIC LIBRARY
•PUBLIC LIBRARY
•SCHOOL LIBRARY
•SPECIAL LIBRARY
 4 Major Types of Libraries
ACADEMIC LIBRARY - serves colleges and
universities.
PUBLIC LIBRARY - serves cities and towns of all
types.
SCHOOL LIBRARY - serves students from
Kindergarten to Grade 12.
SPECIAL LIBRARY - are in specialized environments,
such as hospitals, corporations, museums, the military,
private business, and the government.
What is Internet?
- a global computer network providing a
variety of information and
communication facilities, consisting of
interconnected networks using
standardized communication protocols.
 Uses of Internet
- Electronic Mail
- Research
- Downloading files
- Discussing groups
- Interactive games
- Education and self-improvement
- Friendship and dating
- Electronic newspapers and magazines
- Job hunting
- Shopping