LINKEDIN

A Social Networking
PURPOSE
 Linkedin’s purpose is to create
professional networking, including
employers posting jobs and job seekers
posting their profiles.

 Their mission is simple: connect the

world’s professionals to make them more
productive and successful.

Click here for: Linkedin Purpose Video

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 POPULAR FEATURES

 Introductions
 References
 Skill endorsements
 It’s a live resume
Can be linked to other social media
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
 Who Uses LinkedIn
AUDIENCE
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 Linkedin’s audience are professionals and

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all people with skills looking to network
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and job opportunities. 61
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02

 People join linkedin because of its

Europe Asia Africa Middle East
autonomy, and the freedom to know their Oceania Other North America Latin America
skills are advertised and connections are
being made at a touch of a button.

Total Global Total Total Male Average Age

Users Female
645 million 43% 57% 30 - 49
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 CHARACTERISTICS OF THIS SOCIAL
MEDIA
 The way it fits in the characteristics of social media is:
 Helps make connections between people.
 Presents a profile with pictures and descriptions of activities and
personalities.

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 BENEFITS

 We should care and adopt this social

media because it strengthen our
chances to expand our networking.
 Having a living resume allows for
recruiters to see our improved skills
and education as we updated.
 Getting endorsements from other
professionals, enhances our business
and personal credibility.

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 USE
 Linkedin allows you to access important articles and posts which
are relevant to you through your daily feed.
 It helps you to develop a strong digital footprint, which is
essentially your personal brand.
 It helps you research companies and industries, find and apply
for jobs, and build a strong professional network.

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 MY LINKEDIN
I use this social media to keep connections with professionals around the world. I also use it to
check on the local jobs and help others.

Additionally, I make recommendations and endorsements of professionals I have worked with,

helping them enhance their business and career goals.

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THANK YOU FOR YOUR ATTENTION

 Please contact me at:

 Melimar85@gmail.com

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WORKS CITED
Images:
 [Linkedin images] Retrieved 11/4/19.
https://www.google.com/search?q=linkedin+images&source=lnms&tbm=isch&sa=X&ved=0a
hUKEwjbluvXhNXlAhXrHTQIHZF1C3UQ_AUIESgB&biw=1920&bih=962#spf=1573024443889
 [Steps to successful networking on linkedin] Retrieved 11/4/19.
https://www.business2community.com/linkedin/3-steps-successful-networking-linkedin-
01151642
 [How to leverage linkedin content for your e-commerce] Retrieved 11/4/19
https://blog.sellerschoice.digital/linkedin-content-e-commerce
 [How to ask for linkedin recommendations] Retrieved 11/4/19.
https://allprowebdesigns.com/2018/12/how-to-ask-for-linkedin-recommendations/
 [My linkedin] Retrieved 11/5/19. https://www.linkedin.com/feed/
 [The ultimate linkedin cheat sheet] Retrieved 11/4/19.
https://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

Text:
 https://about.linkedin.com/?#
 https://www.linkedin.com/learning/learning-linkedin-for-students/why-use-linkedin
 [10 linkedin statistics every marketer should know in 2019] Retrieved 11/5/19.
https://www.oberlo.com/blog/linkedin-statistics
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