PLATJUR MARKETING SUMA #20

bersamayuri yustisian
Suma M16
berapabanyakanak
ekonomi : manajemen
komunikasi : periklanan - humas

DISINI?

senipemasarandibutuhkandisegala
aspekkehidupan
 insight
understanding of a person need.
feel and think

- mom and baby case (penggantiasi -promina)

- soap case (sabunbatangan – sabuncair)
- newspaper – magazine – specific magz
- dove case (early 80 failure vsnowaday)
-tehbotolvs kopi botol
 marketing and selling
a differentiation between is about
“NEED FULFILLMENT”

Marketing does. Selling doesn’t

problems - insight – needs – marketing process
 Product

MARKETING
Promotion TOOLS (4P) Price

Place
 Advertising

Sales Public
Promotion relation

PROMOTION
TOOLS

Media
Research
publicity
 ABOVE THE
LINE(ATL)
‘mass reach’
• Iklan tv
• Iklan rafio
• Iklan cetak
• Outdoor

ADVERTISING

THROUGH THE LINE BELOW THE LINE

(TTL) (BTL)
‘mass-selected ‘targetted reach’
reach’ • Point of sales
• Brochures, flyer, etc
• Website
• Direct mail
• E-direct marketing
• activation
• Online ads, banner, etc
 DISTRIBUTION

AFTER SALES
(OPTIONAL) RETAIL

SALES

CORPORATE
AND SALES PACKAGING
SERVICE
 research
RESEARCH! RISET! RESEARCH! RISET!
dahulukanrisetsebelumproses
marketing!

media publicity
media spreads news - news creates
perception - perception develops trust
“MEDIAADALAHADIKUASAKASATMATA”
basic hierarchy for
media corporate
(business dep.)
 Pemimpin
perusahaan

Pemasaran dan Sirkulasi dan

Iklan
promosi distribusi

-Direktur -Manajer -Direktur

-Manajerpemasaran - Account Executive -ManajerLapangan
-Manajerpromosi -Staf -Staf
-Riset
-- Staf
 iklandiperusahaan media

media (tv, radio, cetak, online, outdoor) MENJUAL

spot/space iklankepada biro media/pembeli spot
iklan

media (tv, radio, cetak, online) BERIKLAN dan

BERPROMOSI dg sistem barter melalui partner media
(contohkoran media indonesiaberiklandi metro
tvdansebaliknya. Jugamenjadi media partner)
BUSINESS IDEA GENERATOR
Choose your partner, show up your creativity
Tell him/her your business idea min. 30s in
1 minute
 promote your self
Youre a writer, designer, photografer, researcher. Everyone
get wealth from marketing

-dasaridengankeahlian
-buatlahkarya/portfolio sebanyak - banyaknya
-jaringanmenjadisalahsatukunciterpenting
-promosikandirimelalui forum (fisikdan web)
-ikutiberbagaikompetisimenangkan award!,
-publikasikankaryamudiberbagai media online dan
fisik
- Menjagarelasiatauklien
rather than technological limitations
that prevent us, but rather than a
strong willpower that no intact
sumarketing sharing session
m : 0856 8012332
e :
yustisianyuri@yahoo.com
fb : yuriyustisian
twit : @oknumyuri
2303BFA7