Entrepreneurship:

Submitted By: M. Naveed Raza

Syed Ali Saad
 INTRODUCTION
what did we choose??
As a Company..
• We’ve choose snack city division of Ismail Industries. established in June
2006 when the company set up its purpose-built manufacturing facility at
Hub and began production of its potato chips Kurleez. Having achieved
great success in a short span of time,
• Since its inception, SnackCity's Kurleez has grown to become the market
leader in the crinkle chips category.
 What did we choose as a product?
• We’ve chosen a innovative product, a savory chocolate named GLORY.
GLORY is made from the best quality of almond and coconut mixed with 3
different flavors topped with rich almond and hazelnut. Snackcity is already
well known in the market because of its quality. Snackcity is maintaining the
same quality with GLORY
 What are we offering?
• The varieties of flavor that glory is offering are:
• Almond
• Hazelnut (premium)
• Orignal
 Whom are we targeting??
• A chocolate is something everyone crave for no matter if you are a kid,
teenager or adult, we have targeted every lover of chocolate..
STRENGTH WEAKNESS OPPORTUNITIES THREATS

Strong brand name Local brand To explore our export Upcoming foreign brands
market extensively
Quality product Arrival of strong Changing customers Unbranded products
competitors buying patterns

Strong advertisement
network

Largest exporters of
confectionary
 EXECUTION
ACTION # ACTION ACTION DATE

1 Buying raw materials January

2 Advertisement (teaser ADS will be place on social FEBRUARY
media to create curiosity between
People.)

3 Market survey will be conducted to know the MARCH

consumer behavior, target market and our
Competitors.

BTL-Free samples of the product will be handed out to the JUNE

peoples in public places i.e. .Parks, Malls, universities etc. and
4 feedback will be recorded.
THANK YOU