Assessment RUBRIC for Group Reporting

Criteria Level 4 Level 3 Level 2 Level 1

Mastery of the The Reporters The reporter The reporters The reporter has
topic demonstrate total demonstrate demonstrate no mastery on
mastery of the knowledge of the knowledge of some the content of
content of their important content the content of their report
report of their report their report
Delivery and The group delivers The group delivers The group delivers The group
presentation of a very creative a creative he topic orally with delivers the topic
the topic presentation of the presentation of the visual aids orally without any
topic topic visual aids
Cooperation All members 1 or 2 members is 3 or 4 members is 5 or 6 members is
participate actively inactive in the inactive in the inactive in the
preparation and preparation and preparation and
presentation presentation presentation
Average Level
Average Level and Interpretation

Level 4 – 98% Congratulations for an EXCELLENT

Group Report

Level 3 – 93% Very Good Group Report!

Level 2 – 88% Satisfactory Group Report!

Level 1 - 83% Sorry your Group Report fall

behind my expectation.
BRANDING
 a feature or set of features that distinguish one
organization from another. A brand is typically
comprised of a name, tagline, logo or symbol,
design, brand voice, and more. It also refers to the
overall experience a customer undergoes when
interacting with a business — as a shopper,
customer, social media follower, or mere passerby.
process of researching, developing,
and applying a distinctive feature
or set of features to your
organization so that consumers
can begin to associate your brand
with your products or services.
 BENEFITS OF A GOOD BRANDING

Branding can be the deciding factor for consumers when they

make a purchase decision.
Branding gives your business an identity beyond its product or
service.
Branding makes your business memorable.
Branding supports your marketing and advertising efforts.
Branding brings your employees pride.
WAYS IN DEVELOPING A BRAND
Determine your target audience
Establish your mission statement
Define your values, features, and benefits
Create your visual assets
Find your brand voice
Put your branding to work
It is a managerial tool
used to assess the
environment and to
gather important
information that can
be used for strategic
planning.
 WAYS IN CONDUCTING SWOT
ANALYSIS
Be realistic about the strengths and weaknesses of your business
when conducting SWOT Analysis.
SWOT Analysis should distinguish between where your business is
today, and where it can be in the future.
SWOT Analysis should always be specific. Avoid any gray areas.
Always apply SWOT Analysis in relation to your competition
Keep your SWOT Analysis short and simple. Avoid complexity and
over analysis.
BUSINESS LOGO
•A recognizable graphic design element,
often including a name, symbol or
trademark, representing an organization
or product.
TAG L I N E
•a phrase that accompanies your brand
name to provide consumers with an
indication of your brand and its market
position
Brand Branding Logo

Tagline SWOT Analysis

Strength Weaknesses Opportunities

Objectives Product Naming

Business Entrepreneur Product

Services Audience Mission

Pride Profit Needs