BSBWRT401 Write complex documents

Session 2

Write the draft

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 What’s it about?

‘Writing = 5% inspiration + 95% hard work’

– Andrea Hayes (professional writer)

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 Today’s class
• Reviewing and organising information to conform to
proposed structure and purpose of writing task

• Choosing basic design elements appropriate to audience

and purpose

• Using word processing software to apply basic design

elements

• Including graphics as appropriate

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 Write the draft

Review and organise information to conform to proposed

structure and purpose of writing task:

•Structure: Use layout, headings, paragraphs, sentences and

linking words… to emphasise the coherence of your
message or argument.

•Audience: Use the appropriate vocabulary and tone for

your audience.

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 Writing the draft

•Don’t just cut and paste from notes – your notes were taken
from other sources and written by you at a different time, for
a different audience, for a different purpose
…Adapt and structure your notes to your new purpose!

•Write summaries last

•Adapt your plans as necessary

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 Writing the draft: 9 tips

1 point per
Dot points Tables/lists/charts Subheadings
paragraph

Simple and
Linking Active /passive
Linking words complex
paragraphs voice
grammar

Remember your
purpose!

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Fonts
Choose design
Capitals and underlining
elements
Page size
Templates

Headings Page shape

Illustrations, photographs and Logos, branding, organisational
other illustrative material for design identity requirements
purposes
Justification and alignment Margins and paragraph
indentation
Lists and tables Use and amount of white space

Use and amount of colour

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 Add objects in Word

•Add images
•Text wrap

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 Linking words
Sequence Results Emphasis
•First /second… •So •Undoubtedly
•Next, last, finally •As a result •Indeed
•In addition, •As a •Obviously
Furthermore consequence •Generally
•Another (of) •Admittedly
•Also •Therefore/Thus •In fact
•In conclusion •Consequently •Particularly
•To summarise •Hence/Due to Especially
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 Linking words
Addition Reason Example
•And •For •For example
•In addition / •Because •For instance
additionally / an •Since •That is (ie)
additional •As •Such as
•Furthermore •Because of •Including
•Also •Namely
•Too
•As well as
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 Linking words
Contrast Contrast Comparison
•However •Yet •Similarly
•Nevertheless •Despite / in spite •Likewise
•Nonetheless of •Also
•Still •In contrast (to) / •Like
•Although / even in comparison •Just as
though •While •Just like
•Though •Whereas •Similar to
•But •Same as
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 Lexical chains

Using multiple words to refer back to the same thing

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 Compound sentences

One sentence that has two complete thoughts

Join sentences to make them one
For, nor, but, or, yet…

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 Subordinate clauses

• Also known as dependent clause

• Cannot stand alone because it’s an incomplete thought
• Subordinate conjunctions: Although, as, because, before,
etc.
• Relative pronouns: who, whom, which, whoever,
whomever, whichever, and that.

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 Copywriting

• Act of writing text for the purpose of advertising or other

forms of marketing.

• Copy - is written content that aims to increase brand

awareness and ultimately persuade a person or group to
take a particular action.

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 PAS

•Identify a Problem

•Agitate that problem

•Trot out the Solution

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 1-2-3-4 Get customers to do something

1. What I’ve got for you

2. What it’s going to do for you

3. Who am I?

4. What you need to do next

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The hero’s journey

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 Social media
• Lists • Comparisons • Checklists
• How-To • Company News • E-Books
• Blogs/Articles • Book Reviews • White Papers
• Native • POV • Infographics
Advertising • Personal Stories • Personal Stories
• Q&A • Predictions • News Releases
• SEO • Successes and Pitches
• Case Studies • What Not to Do • Successes
• Interviews • Facts and Stats • Polls/ Surveys
• FAQs • Guides • Product Review
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