BUSINESS PLAN

SCHIACCIATO COMPANY
INDUSTRY ANALYSIS
PORTER`S FIVE FORCES

Industry Competition
• Existing Business
• Loyalty of Customer
• Innovation of products
• Industry growth
• Product similarity
• Differentiation of Quality

Threat of Entrants
• Start-up Capital
• Scale of Economy
• Well-known brand names
• Access to technology and production material
 COMPANY DESCRIPTION

VISION MISSION

The company aims to discover To develop innovation in food

innovation to provide and inspire
the customers in the business in
terms of having excellent and
good quality of product at
affordable cost.
business that aims to achieve the
satisfaction and connection to the
customers in terms of having
affordable cost products and
meeting their expectations.

CORE VALUES OF THE COMPANY

S-ustainability , C-are, H-umility, I-ntegrity, A-ccountability, C-ommitment,
C-reativity, I-nsightful, A-daptive, T-eamwork, O-penness
SCHIACCIATO LOGO

The logo structure was created with the idea that the
logo would speak the business itself. Since the main
product is potato, we put it into the middle part and
biggest one with a smile so it can be interpret on how
the business attitude towards selling the business.
The cheese and chocolate at the side, represents the
two main flavors that our product would sell. Even if
there would be an innovation regarding an extra
flavor, we would like to emphasize that the business
starts with that and if ever become successful, it
would serve as a history mark.
 SWOT ANALYSIS
WEAKNESSES TO FIND
THREATS TO AVOID
• New comer in the market

W
ts

ea s
• Similar businesses and the • Lack of strong brand recognition

kn
re
loyal customers of other small

es
• Lack of product awareness

Th

se
business
• Competition Everywhere
• Entrant of New Competitor
.

OPPORTUNITIES TO TAKE STRENGTH TO KNOW

• Market business in a wide range of • Accessible location
O

th
pp e

strategies (photos or videos • The product itself is not seasonal.

ng
or s

re
uploaded in different social media • The product is affordable and sold
tu

St
ni

accounts, ) at reasonable price

ti

• Almost all of the people nowadays,

loves to eat potato.
.
 MARKETING MIX (7Ps)
PRODUCT
• Formulated size of Mashed potato
being rolled into different shapes
• Create a flavoring inside of it
especially the old time classic cheese
and favorite sweet, chocolate.
PROMOTION
PLACE PRICE
• Nuvali, Laguna as the PRICE
• ₱13.00 for our product PLACE
place on where to
each and a bundle of
establish the business
P40.00 for 3 pieces
PROMOTION PHYSICAL EVIDENCE PRODUCT
• Advertise in the social • Creating a photo worthy place
media platform • good decorations with showing
• Others like flyers or print such happiness and a little PROCESS
ads glamorous design PEOPLE

PEOPLE PROCESS PHYSICAL

• Uplifting attitude towards the • Certain task to have the focus EVIDENCE
consumer and attention
• Rules and regulation • Time control to further create
• Rating system on how was more product
our business operates
 PRODUCT DESCRIPTION
Schiacciato will offer mashed potato balls with fillings

The two filling will be chocolate and cheese

It will be served for P40 per 3 pieces and P13 per piece
Different Shapes and Fillings
It is deep fried and considered finger food

COMPETITIVE ADVANTAGE
 No other business offers the same product to the market
 Offers variety of fillings
The location of the business is nearby to the target market and is easy to find
Social media platform to promote the product
SERVICE DESCRIPTION
An important component of our business is our service

Ideas to help our customers and increase sales

Custom designed marketing material
Updating weekly or monthly post featuring the latest innovation on product
Samples of the latest product to advertise and promote
Routine equipment maintenance and training
 STAFFING DESCRIPTION

01 02 03 04

DANTE J. BELLEN JEVERLYN AMANTE MARQUEZ TRICIA LANE SARMIENTO

HANNAH NICOLE PIOQUID
JR.
Top Manager and
Production Manager Sales Manager and Representative Marketing Manager
Accountant

Dante.bellen26@gmail.com Hannahnicole.pioquid@gmail.com jeverlymarquez@gmail.com tricialane17@gmail.com

STAFFING DESCRIPTION

05 06 04

CLAIRE MACARAEG Eunice Ann Bea TRICIA LANE SARMIENTO

Human Resource Kitchen Manager Marketing Manager

Professional

roxanneclaire627@gmail.com eunicebea00@gmail.com tricialane17@gmail.com

 OPERATIONAL DESCRIPTION
Inbound Logistics
• Supplies and raw materials
on how the mashed potato of
Schiacciato would be made.
Value Chain
Structure Analysis
Service
• Provided with respect and fair
attitude towards customers in
order to create a relationship
with them
Operations
• Manufacturing process
would be strictly made with
the highest form of quality
Outbound Logistics
• The product would be sell at
the vicinity of Nuvali,
Laguna.
Marketing and Sales
• The Marketing Strategy
would be done in order to
make a competitive
advantage against others
OPERATIONAL DESCRIPTION

TECHNOLOGY Schiacciato would create different platforms as a one of the

DEVELOPMENT medium of communication or connection

HUMAN RESOURCE Recruit/hire employees to have a more efficient and the

business to become denser.

FIRM The firm would be establish efficiently with completed

INFRASTRACTURE structure and employees being guided by policies.

PROCUREMENT
Good relationship with the suppliers and would reacquire
materials every week or if there would such shortage
happen
 OPERATIONAL AND
SUPPLY ITEMS
P1,180
CALCULATOR

SAUCE DISPENSER

PAPER PLATE/ TRAY

BOWL

NOTEBOOK

BALLPEN

BUTANE

TONGS

BUTANE GAS STOVE

FRYING PAN
FINANCIAL PROJECTION PRICE COMPUTATION
BREAK EVEN ANALYSIS
Total Expenses= Ingredients expense+
4500 Operating Expenses
4000 4000 = 328+840
3500 3500
3268
= P1,168
3000 3000 2968 Mark Up= x Mark up %
2668
2500 2500
2368 =
2068
2000
1768
2000
= 4.4 or 4 Php each
1500 1468 1500
1168
1000 1000

500
500
Price =
0
0 20 40 60 80 100 120 140 160 =
=12.91 or 13 Php each
BREAK EVEN COMPUTATION = 40 for 3 pieces
Beq = Fixed Cost/ Sales Price Per unit
– Variable Cost
Beq = 840 / P13 – 2.50
Beq = 840/ 10.5
Beq = 80 units
PROJECTED FINANCIAL SALES
DAILY SALES

TOTAL UNITS PRODUCED: 655 units

TOTAL EXPENSES: P2,480
TOTAL REVENUE: P8,750 WEEKLY SALES
TOTAL EARNINGS: P6,270 TOTAL UNITS PRODUCED: 2,620 units
TOTAL EXPENSES: P9,920
TOTAL REVENUE: P35,000
TOTAL EARNINGS: P25,080
MONTHLY SALES
TOTAL EXPENSES: P257,920
TOTAL REVENUE: P910,000
TOTAL EARNINGS: P652,080
 YEARLY SALES

01 02 03
YEAR 1 YEAR 2 YEAR 3
Total Expense: Total Expense: Total Expense:
P257,920 P257,920 P257,920
Total Revenue: Total Revenue: Total Revenue:
P910,000 P910,000 P910,000
Total Earnings: Total Earnings: Total Earnings:
P652,080 P652,080 P652,080
 CAPITAL NEEDS

• THE TOTAL START UP CAPITAL FOR THE FIRST YEAR BUSINESS

OPERATION IS P926,100

• THE MAJOR SOURCE OF FUND IS FROM THE BUSINESS OWNERS

 MILESTONES
01 DECIDE ON BUSINESS NAME.

02 DETERMINE IDEAL CUSTOMER PROFILE

03 DEVELOP BUSINESS STRATEGY

04 CAPITAL CONTRIBUTIONS

05 PRODUCT EXECUTION

06 SELLING OF PRODUCT

07 PRODUCT ENHANCEMENT
 MILESTONES
08 INCREASE PROFIT MARGIN
.
09 STRATEGY REVIEW

10 BACK TO SCHOOL PROGRAMS

11 SUMMER FINANCE STRATEGY

12 IMPROVE EMPLOYEE SKILLS

13 BUSINESS EXPANSION
THANK YOU