Documente Academic
Documente Profesional
Documente Cultură
ANALYSIS OF BPJS
KESEHATAN
ADVERTISEMENT
by Didimus Estanto Turuk and Hadrian Kusuma Asmara
Sanata Dharma University
2019
Background of the Study
BPJS Kesehatan is
The purposes
The Polemic happened in BPJS Kesehatan
They try to advertise their program through webiste and social media
Advertisement
Hypothesis
Methodology
Prove: statement( menularkan kebaikan The second point - take line which is repeated
dari diri kita untuk jutaan orang lain) twice in the poster (in pictures and text) the
sentence is (dengan gotong royong, semua
“transmit the goodness from ourselves to tertolong)"with mutual help, all helped".
millions of others" is printed larger than
In the first use of the take line, the word "all
any other sentence in the ad. helped" is printed twice the size of the sentence
The ad also puts the emphasis on the "with mutual help", implying the priority to be
conveyed by the government through this
words (menularkan kebaikan dari diri kita) advertisement is through BPJS all helped.
"transmit goodness from ourselves" which
It is as if he wants to underline the integral
is printed in bold indicating the priority of function of the government as a general
the image that the government wants to guarantor of health insurance and consider the
build is to help others. public as a secondary factor in BPJS.
Stage 2 Analysis: Identifying (2)
a. Valuing
b. Representing
c. Relating
d. Identifying
Conclusion