Presentation On

“Marketing Department”
of Fortis Hospital(Mohali)
Made By –
Tarun Arora & Group
Of MBA(Healthcare Management)
Of Chitkara Business School
Batch-2019-21
Submitted To-
Ms.Meena
Mr.Yogesh(Head Of Marketing Department)
 Contents
Introduction
Healthcare Marketing
Steps involved in Marketing
Need of Healthcare Marketing
How to do Healthcare Marketing?
Benefits of Healthcare Marketing
Recommendations
Marketing Trends 2019
Introduction
Healthcare Marketing
Steps involved in Marketing
 Need of Healthcare
Marketing
Marketing your healthcare practice provides an open line of
communication to your patient audience by building trust and
piquing interest.
 Healthcare marketing allows you to increase your patient
connections and nurture those relationships to form long-
term, loyal patients.
How to do Healthcare
Marketing ?
Benefits of Healthcare
Marketing
 Recommendations
Content marketing and educational content is the smartest
way to attract new patients and customers for your healthcare
business in 2020.
Video marketing is the best channel for healthcare marketers
to build trust and increase awareness around their healthcare
business in 2020.
Customers are omnichannel, and your healthcare marketing
initiatives should be too.
Thank You