BIG IDEA

Come up with an innovative business plan which addresses a social issue* and is
financially viable. It could be an RB product innovation, Service innovation or Product extension
in the area of Health & Hygiene.
*meeting the need of your country

Innovati
on
Propose a product
innovation of an existing
RB Brand within the
category of Health &
Hygiene.
Eg: Dettol Hygiene Deo
would be a new product
within Dettol’s portfolio
Service
Extensi
Innovati
on
on
Propose a product Propose a service
extension of an existing RB innovation which will
Brand within the category cater to an existing RB
of Health & Hygiene brand in the category of
Health & Hygiene
Eg: Dettol Foaming
Handwash would be an
extension of Dettol
Handwash portfolio
RB global Challenge – Key Parameters

TELL US IN NOT MORE THAN 10 SLIDES (Starting from slide 3)

Who is your target audience

Which social issue to achieve this objective ? Convince us how your idea will
are you addressing be financially feasible and
(in your country) ? change consumer behaviour

01 03 05

02 04 06

How will you make it

What’s your ‘Big Idea’ come alive ?
in the category of What are the key
Health/Hygiene ? consumer insights?
 Challenger 1: Year:

Challenger 2: Year:

Team Name:
Campus:
The Social Issue
The BIG IDEA
The Target Community & Target Audience
The insights behind the ‘idea’
Convince us on how it will be financially viable & change the behaviour
How will you bring it alive ?
Extra slide 1
Extra slide 2
THANK YOU
Dd/mm/yy