MASLOW’S HIERARCHY OF NEEDS

BASIC MODEL AND INTEGRATION IN CORPORATE WORLD/ORGANISATION/COMPANY

HIERARCHY OF NEEDS

 Hierarchy of needs is categorized in three ways and,

comprised of five levels.
 Basic needs
 Psychological needs
 Self-filfulment needs
BASIC NEEDS

 Physiological
 Safety
PSYCHOLOGICAL NEEDS

 Social
 Esteem
SELF-FULFILMENT

 Self actualization
PHYSIOLOGICAL NEEDS

 The physiological needs at the bottom Of the pyramid are

basic things humans need to live. Not happily, not even
comfortably, but live period.
 Like food, water, ability to breath clean air, Sleep,
the ability to excrete wastes etc.
SAFETY NEEDS

 When a person rises above and is able to fulfill his physiological

needs They enter Into a part of society Where they are required
for their safety.
 Security of body, health, employment, resources etc.
 Modern Humans have tried this need with unions.
e.g labour unios
SOCIAL NEEDS

 After the needs of general safety are met, people may have
time to congregate(gather into a crowd) and discuss ideas.
 In order to Create a real sense of self there needs to be
interaction with other humans
 Family, friends etc
SELF-ESTEEM NEEDS

 Self-esteem is individual’s Subjective evaluation of their own

worth
 Encompasses beliefs About oneself as well as emotional state
such as Triumph, despair, pride and shame.
SELF ACTUALIZATION

 the realization or fulfilment of one's talents and

potentialities, especially considered as a drive
or need present in everyone.
INTEGRATION OF MASLOW’S HIERARCHY IN COMPANY

Needs Individuals Corporation/organisation/comp

any
Physiological Food, water, oxygen, sleep, warmth Products/services, employees,
business strategy, work place, phone,
computer, internet etc.

Safety Protection, security, law, stability Stream of revenue, Multiple

employees, Office space, security
etc.
Social Family, Friends, affection HR/employee relations, investors,
clients
Self-esteem Achievement, status, Reputation Brand recognition, Partnerships,
press coverage, Achievements

Self actualization Personal growth, fulfillment Corporate social responsibility,