BUSINESS PROJECT

SKIVVY MAID SERVICES

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TABLE OF CONTENTS
 Project Background
BUSINESS  Business Objective
NEED  Marketing Objectives
ASSESMENTS  Research Objectives
 Informative Areas

 Target Audience
 Geography
RESEARCH  Research Methodology
PLAN  Sampling Rationale
 Sample Size
 Sampling Methodology

PROJECT  Project Team

PLAN  Deliverables
 Project Timeline

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BUSINESS NEEDS ASSESMENT

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 PROJECT BACKGROUND
Karachi is one the most fastest growing city in the world where the women
are also taking part in business and playing important role in the
Companies now a days. The ratio of diversity in business in stabilizing day
by day and there are more working women in business as compared to last
years.

This triggers the idea about keeping the working women in ease for her
home responsibilities and providing a trusted solution of providing maids
to take care of their home and children, when they are out for business or
exhausted due to their other commitments.

Through study and research, we will learn who are our competitors in
Karachi, what services they are offered, what are their fees, what will be
the target audience, what is the market potential and lastly, whether it is
feasible to invest in the business of providing maid services or not.
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 Business Objective

To become a market leader in providing maid services in

Karachi.

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 MARKETING OBJECTIVE
Following will be our marketing objectives:

1- Pitching the DHA, Clifton and PECHS areas through telephones (Data will
be given by marketing agencies) and broachers.

2- Showcasing the ads on Facebook in these particular areas.

3- Showcasing the ads on Olx.

3- Build state of the art website and app for easy communication.

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 RESEARCH OBJECTIVES
Following will be our marketing objectives:

1- To gather the data and identify the market potential.

2- Identifying the competitors and services they are providing.

3- To analyse the competitors’ strengths and weaknesses

4- To find and analyse what are the key factors/decision points in the view
of customer while hiring a maid

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 INFORMATIVE AREAS

1- Factors which customer see while hiring the maid.

2- General problems and risks involved in the business.

3- Legal implications regarding the status of the business (Individual, AOP,

Company)

4- Tax implications of the business.

5- Skillset and training required for the business.

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RESEARCH PLAN

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 TARGET AUDIENCE

Target audience for the research is as follows :

Working women;

 house wives; and

decision maker members of the families residing in DHA, PECHS

and Clifton

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 GEOGRAPHY
Our key areas of research and study will be as follows:

1- DHA, Karachi

2- Clifton, Karachi

3- PECHS, Karachi

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 RESEARCH METHODOLOGY

Our research methodology depends on;

Quantitative

Questionnaires to be filled by target audiences

Qualitative
Interviews with target audiences

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 SAMPLING RATIONALE

Qualitative Research Maximum 5 interviews from each group

Quantitative Research 300 questionnaire from end-user

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 SAMPLE SIZE
Our sample size will differ with respect to different aspects would be researching to meet all the
objectives.

Customer footprint Sampling Size Distribution

DHA 100
Clifton 100
PECHS 100

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 SAMPLING METHODOLOGY

We will use Multi Prompt Sampling Approach which include the

following

 Probability Sampling Methods:

Area Sampling - It is a special form of cluster sampling in which
the sample items are clustered on a geographic area basis.

 Non-probability Sampling Methods:

Quota Sampling - It allows the researchers to sample a
subgroup that is of great interest to the study.

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PROJECT PLAN

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 PROJECT TEAM

Facilitator : Mr. Farooq Shaikh

Muhammad Shafaat
Muhammad Taha Riaz Saad Rajput Areesh Imam
Awan

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 DELIVERABLES

 Power point Presentation

 Report

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 PROJECT TIMELINE
Activity Week Week
Desk research 4- 6
Qualitative fieldwork 7-9
Qualitative/desk research available 10
Quantitative questionnaire development 11
Pilot 12
Quantitative stage (n=300) 13-14
Data preparation 15-16
Produce tables 16
Presentation & Final Report 17
Final report 17

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