Introduction

Vodafone is the world's largest mobile telecommunications community,

employing over 65,000 staff and with over 130 million customers.
The business operates in 26 countries worldwide. Vodafone is a
public limited company with listings on the London and New York
stock exchanges.
Global recognition of the Vodafone brand is growing as the company
rolls out its identity into new markets. However, it retains local names
and imagery in markets where this is essential to maintaining the trust
of customers.
 Original corporate logo of vodafone
Original Corporate Logo of Vodafone. Vodafone itself was
formed in 1982 and was launched on 1 January 1985.
Vodafone name being derived from the firm's goal of
establishing a voice and data services over cellular
telecommunication networks. Hence VO represents voice
and DA symbolizes data
New Corporate Logo of Vodafone as of 1997. In 1997
Vodafone introduced its new corporate Speech mark logo.
Speech mark depicts start of conversation. This represents
a quotation mark within a circle, suggesting conversation.
 Hutch Paving began as a small start-up
company in 1993 in Detroit by Dale Campbell
and Gary Hutchinson (Hutch). Their intent was
to remain small, doing only driveways and
small parking lots.

Hutch Paving's focus remains on the quality of

our work with the belief that honesty, integrity
and pride in our work will bring clients back
and will generate new clients through the best
kind of advertising there is: Word of Mouth!
 Mergers and Acquisitions

Merger
In business or economics a merger is a combination of two companies
into one larger company.
Such actions are commonly voluntary and involve stock swap or cash
payment to the target.

Acquisitions
An acquisition, also known as a takeover, is the buying of one
company (the ‘target’) by another.
An acquisition may be friendly or hostile
 Types of M&A
• Horizontal merger - Two companies that are in direct competition
and share the same product lines and markets.
• Vertical merger - A customer and company or a supplier and
company. Think of a cone supplier merging with an ice cream
maker.
• Market-extension merger - Two companies that sell the same
products in different
 Vodafone
purchased stake in
Hutch
(Hutchison Telecom International)
for
USD 11.08 billion
 ‘Pink is now red as Hutch is Vodafone in India from
September 21, 2007, officially announced in Mumbai.
 Why take over
Vodafone need
• Vodafone wants to expand into the asian markets. India has
2nd largest market for mobile. It is growing at the rate of 6
million subscribers per month.
• Driving additional value in Hutch Essar
• Increases Vodafone’s exposure to high growth
• emerging markets
• Hutch Essar delivers a strong existing platform
• in India
hutch want to sell
Major Reasons for sell are :
Hutch-Essar : mutual distrust
The right time to quit Indian operations to finance other operations. Li
Ka-Shing was the 10th richest man globally in 2006. In the early
1990s, he sold his stake in Star TV to `Rupert Murdoch for $825
million.
P •
•
Type
Industry
Limited
Mobile telecommunications
o • Predecessor Hutchison Essar
• Founded 1994
r • Headquarters Mumbai, Maharashtra, India
t • Products Mobile networks, Telecom

f services, Etc.

o • Owner(s) Vodafone Group (67%)

Essar Group (33%)
l • Employees 10,000 – March 31, 2009
• Website Vodafone India
I
o
• Vodafone Essar, formerly known as Hutchison Essar
is a cellular operator in India that covers 23 telecom
circles in India based in Mumbai. Vodafone Essar is the
Indian subsidiary of Vodafone Group 67% and
Essar Group 33%. It is the second largest mobile phone
operator in terms of revenue behind Bharti Airtel, and
third largest in terms of customers.The company now
has operations across the country with over 113.77
million customers.
• Vodafone Essar provides 2.75G services based on
900 MHz and 1800 MHz digital GSM technology, offering
voice and data services in 23 of the country's 23 licence
areas. It is among the top three GSM mobile operators of
India.
• The company used to be named Hutchison Essar, reflecting the
name of its previous owner, Hutchison. However, the brand was
marketed as Hutch. After getting the necessary government
approvals with regards to the acquisition of a majority by the
Vodafone Group, the company was rebranded as Vodafone Essar.
The marketing brand was officially changed to Vodafone on 20
September 2007.
• On September 20, 2007 Hutch became Vodafone in one of the
biggest brand transition exercises in recent times.
• Vodafone Essar is spending somewhere in the region of Rs. 250
crores on this high-profile transition being unveiled today. Along with
the transition, cheap cell phones have been launched in the Indian
market under the Vodafone brand. The company also plans to
launch co-branded handsets sourced from global vendors as well.
• A popular daily quoted a Vodafone Essar director as saying that "the
objective is to leverage Vodafone Group's global scale in bringing
millions of low-cost handsets from across-the-world into India."
Zoozoos….
 Vodafone Zoo zoos are the new
Hutch Puppies
• The latest commercials by Vodafone featuring Zoozoos have
hit the Indian Market like a storm. They have caught attention,
became popular and will now probably go into history as one
of the most brilliant advertising idea for the industry. The
question on every advertising manager’s mind will be “Why
have they clicked?” Can there really be an answer to this!
• If you look at the history of Vodafone in India, they have had a
similarly successful campaign when they were known as
Hutch. The Hutch Puppy started as a small campaign, grew
into a really popular one and got a lot of recognition. The
Hutch Puppy probably had a decent enough brand value and
now you can see a puppy being used in a lot of other ads
trying to use that brand equity, which Vodafone did not care to
take along.
• You can never tell what will click with the masses. Sometimes the
most perfectly surveyed and tested campaigns fail miserably
(example the new coke campaign) and sometimes small campaigns
become a rage! This campaign of Vodafone Zoozoos should get
credit for all aspects! Vodafone launched the campaign during
IPL, one of the most expensive times to launch a campaign on
television. Vodafone made 15-30 advertisements for different
services offered, which involved a decent commitment to the
campaign! Plus they have taken all the right steps to make it popular
both on television and online.
• The advertisement also puts a question in front of other telecom
companies, does having big movie stars and cricketers as their
brand ambassadors really help? Can’t simple animated characters
based on local theatre slim built women dressed in white costumes,
called Zoozoos draw more attention? It has changed the way
advertising can be done and seen! A new trend, a new wave!
Principals benefits for Vodafone
• Accelerates Vodafone’s move to a controlling position in a leading
operator in the attractive and fast growing Indian mobile market
• India is the world’s 2nd most populated country with over 1.1 billion
inhabitants
• India is the fastest growing major mobile market in the world, with
around 6.5 million monthly net adds in the last quarter
• India benefits from strong economic fundamentals with expected
real GDP growth in high single digits
• Increases Vodafone’s presence in higher growth emerging markets
• Potential for Hutch Essar to bring Vodafone’s innovative
products and services to the Indian market, including
Vodafone’s focus on total communication solutions for
customers
• Vodafone and Hutch Essar both expected to benefit
from increased purchasing power and the sharing of best
practices
 Conclusion
• Taken steps to make a positive
difference, by supporting recycling
campaigns
• Win-win-win situation for shareholders,
• employees & the environment
• Improved relationships between
stakeholders & has helped to ensure
future growth
Thank you