BUSSINESS AGENCY , AGENCY

ROLE & IT’S IMPACT ON CLIENTS

z By Janvi Pal.
Course Name: PGDA&M.
Subject: Agency Management.
Under the supervision of
Mr.Rohan Nigam.
Institution name: Garware
Institute of career Education &
Development,Mumbai.
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What is
Bussiness
Agency?
This Photo by Unknown Author is licensed under CC BY-SA
 Bussiness agency are those agency which
provide specific services, such as :

Travel agency

z Employment agency
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Advertising agency

New agency
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What is advertising agency
An advertising agency or ad agency is a service business
dedicated to creating, planning and handling advertising
(and sometimes other forms of promotion) for its clients.

An Advertising Agency or ad agency is a service provider

that works for clients to create an effective and goal
oriented advertising campaign aimed at representing the
Company positively in the eyes of its target customers.

According to American Association of Advertising “An

advertising agency is an independent organization of
creative people and business people who specialize in
developing and preparing market plans, advertisements,
and other promotional tools”.
z Role of advertising agency
 Creating an advertise on the basis of information gathered
about product

 Doing research on the company, product and target

consumers.

 Creating an appealing and innovative advertisement.

 Planning regarding type of media to be used, when & where to

be used, and for how much time.

 Taking the feedbacks from the clients as well as the target

consumers and then deciding the further line of action

 handle billing and payments

 integrate other marketing communications

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Ad-Agency impact on clients

 NEGATIVE IMPACT ARE AS FOLLOW:

 Miscommunication

 Disorganised plan

 Different goals

 Lack of Industry trends

 No Evident results
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 IMPORTANCES OF AGECIES
TOWARDS CLIENTS
 Business Review

 Objectives, Strategies and Long-Range Plan

 Creative Concepts and Communications Plan

 Execute Plan
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What is agency business Model?

 Typically, an agency's business model is one

that is based on a client paying an agency a
fee for its services. The fee is based on the
number of full-time employees working on
that business as well as the scope of
the business that the agency handles.
Thank You