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11e
Chapter 5: Social Influence
Genes, Culture, and Gender
-How we influence one another
1
How Are We Influenced by Human
Nature and Cultural Diversity?
What is your belief/affect response to Jan and Tomoko?
Genes, Evolution, and Behavior
Natural selection
Heritable traits that best enable organisms to survive and reproduce are
passed to ensuing generations
Social animals Join, conform, recognize social status
3
How Are We Influenced by Human
Nature and Cultural Diversity?
Culture and Behavior
Norms: Expected behavior by the group
Norms (implicit rules for getting along)
Standards for accepted and expected behavior
5
How Are Males and Females Alike and Different?
Gender
Characteristics, whether biological or socially
influenced, by which people define male and female
Females:
70% more fat, shorter, weigh less
More sensitive to smells and sounds
More vulnerable to anxiety disorders, depression
Males:
Slower to reach puberty, die younger
ADHD!!!!
Commit suicide (more women try but don’t succeed)
6
How Are Males and Females Alike and Different?
Women Men
Describe themselves in more Focus on tasks and on
relational terms connections with large
Experience more groups
relationship-linked emotions Respond to stress with “fight
More empathetic or flight” response
Gravitate toward jobs that Gravitate toward jobs that
reduce inequalities enhance inequalities
7
How Are Males and Females Alike and
Different?
Social Dominance
(when is it better to be socially dominant?)
Men are socially dominant
Women’s wages in industrial countries average 77
percent of men’s
Men tend to be more autocratic; women more
democratic
Men take more risks
8
How Are Males and Females Alike
and Different?
Aggression
Physical or verbal behavior intended to hurt someone
In the U.S., the arrest ratio of male to female is 9 to 1
When provocation occurs the gender gap shrinks
Women are slightly more likely to commit indirect
aggressive acts
Spreading malicious gossip
9
How Are Males and Females Alike
and Different?
Sexuality
Men:
More often think about and initiate sex
Women:
Are more inspired by emotional passion
10
Evolution and Gender: Doing What
Comes Naturally?
Gender and Mating Preferences
Men seek out quantity (reproduce widely)
Spreading genes widely
Women seek out quality (wisely choose)
Protecting and nurturing of offspring
11
Evolution and Gender: Doing What
Comes Naturally?
Reflections on Evolutionary Psychology
Evolutionary psychologists sometimes start with an
effect and work backward to construct an explanation
Way to overcome the “hindsight bias” is to imagine things
turning out otherwise. (find the function it provides)
Evolutionary psychologists disagree with this theory
Same criticism for “cultural theories”
12
Sample Predictions Derived from
Evolutionary Psychology
13
Evolution and Gender: Doing What Comes Naturally?
Gender and Hormones
Gender gap in aggression seems influenced by
testosterone
As humans age they become more androgynous
Mixing both masculine and feminine characteristics
14
Culture and Gender: Doing as the
Culture Says?
Gender Role
Set of behavior expectations (norms) for males and
females
Confess: did culture form you develop “roots” or “wings”?
Discuss: Is gender role “inequality” good or bad?
Gender roles vary over culture
Should both spouses work and share child care?
41 of 44 countries prefer sharing
What are the implications for each option?
Gender roles vary over time
Evolution and biology do not fix them.
15
Culture and Gender: Doing as the Culture Says?
Peer-Transmitted Culture
50% of personality (and predisposition to respond)
is inherited
0 -10% percent of individual variations in personality traits is by
parental nurturing
What are the implications for values and behaviors having the
Great truths: B = f (p * e) –
Power of the situation