Godrej Consumer Products Ltd

FMCG

Vilas Ashok Pawar (Roll No.44)

Pro. Bhakti Banwaskar
 Industry Profile
1) History:
• FMCG is the 4th largest sector in the Indian economy.
• Household and Personal Care is the leading segment,
accounting for 50 per cent of the overall market.
• Hair care (23 per cent) and Food and Beverages (18
percent) comes next in terms of market share.
• Growing awareness, easier access and changing
lifestyles have been the key growth drivers for the
sector.
 Growth
• Evolution Of FMCG Industry:
Evolution of FMCG sector
 Some prominent companies in the
industry
• Amongst the leading retailers, Dabur generates over 40- 45 per cent of its
domestic revenue from rural sales. HUL rural revenue accounts for 45 per
cent of its overall sales while other companies earn 30- 35 per cent of their
revenues from rural areas.
• Consumer products manufacturers ITC, Godrej Consumer Products
Limited (GCPL) and HUL reported healthy net sales in FY17.
• In December 2016, Godrej Consumer Products Ltd (GCPL) acquired
remaining 49 per cent in Kenyan Co Charm Industries
• ITC (FMCG) has generated highest revenue till FY18.
Market Share
Top 10 FMCG companies
 Company Profile
1) Background and inception of the company:
• Godrej Consumer Products Ltd was incorporated on
November 29 2000 as a public company and was promoted by
Godrej & Boyce Manufacturing Company.
• The liabilities and assets pertaining to the consumer products
business of Godrej Soaps Ltd together with the factories
situated at Malanpur and Silvassa along with the marketing
selling distribution and related facilities have been transferred
to the company with effect form April 1 2001.
• Godrej Consumer Products Ltd (GCPL) is one of the leading
Fast Moving Consumer Goods (FMCG) companies in India.
 Nature of the business carried out

• Godrej Industries Limited (GIL) structure is quite

complex in nature.
• Godrej industries is known for its strong management
bandwidth , which has been instrumental in creating
wealth for investors in the past too.
• GIL’s business strategy is called ‘CREATE’, which is an
acronym of the names of its four core businesses:
consumer products, chemicals, real estate and agri-
products. Its strategy pivots on two core values –
‘Transformation’ (drive to full potential) and
‘Emergent’ (focuses on incubation of new businesses).
 Product/Services Profile

• Godrej Consume Product has got portfolio of

brands that includes many household favorites
and they are constantly innovating and looking
for new and exciting ways to delight their
consumers.
• Godrej Consume Product (India) has three
product segments i. e;
• Hair Care
• Home Care
• Personal Care
 Area of Operation –
Global/National/Regional
• Godrej follow a 3 X 3 approach to international
expansion - building a presence in 3 emerging
markets (Asia, Africa and Latin America) across 3
categories (home care, personal wash and hair
care).
• There are tremendous growth opportunities in
emerging markets like Asia, Africa and Latin
America and believe that can very effectively
leverage our fundamental value proposition and
understanding of categories that we play in, to be
leaders in these markets.
Organizational Structure (Hierarchy of the
organization & concerned department)
Ownership Pattern
Financial condition
 SWOT Analysis
• SRENGHTS:

• 1) The Company has got wide range of products within the country.

• 3) Godrej has better sales after services.

• 4) The company has there respectable and believable brand name.

• 5) The company has large no of consumers with higher satisfaction.

• 6) The management is trained and efficient and the network of

service centre is good in all states.
 WEAKNESSES:

1) The company does not go for advertising , which is

one of the biggest disadvantage of Godrej.

2) It emphasizes more on the advertising of office

automation and prime division.

3) The company id focusing on many security products at

a same time.

4) The effective selling are not available like payment on

installment.
 OPPORTUNITIES :

1) Godrej has more opportunities to grow as it

has earned good name in FMCG sector.
2) 2) Technical upgradation time to time is also
one of the opportunity.
3) 3) Godrej can focus on big project where
there is great demand of security
equipments.
 THREATS
• The growing competition in the FMCG sector
is threat for all manufacturing companies so it
is also a threat to Godrej to stand in the
market with the higher position.
 Findings
• 1) Godrej Consumer Products Ltd is an integrated
FMCG company providing affordable and
innovative products for its customers.
• It does not only operates in India but also has
strong customer base in the other countries in
Indonesia, Bangladesh, South Africa, USA and
Argentina
• Godrej Consumer Products Ltd portfolio of
brands includes many household favorites and
they are constantly innovating and looking for
new and exciting ways to delight their consumers.
 Learning Experience
• Studying about the Godrej Consumer Products
Ltd was a new experience as I came to know
Godrej has very wide range of products to offer
its customers.
• It was good to know that it does not focuses on
profit maximization but also works as a
responsible organization and contributes to
various social causes.
• I have learned various techniques of collecting
secondary data and utilizing them effectively.